Executive Summary (This is a document excerpt)

Ninety percent of US online youths surveyed in our recent youth online survey have at least one email account. While just 19% of US online youths report opting in to email newsletters, they are highly engaged in the viral aspects of email. But US youths spend less time communicating with email than with other communication modalities. In this report, Forrester identifies four tactics that email and interactive marketers must implement now to improve their relevance with this demographic.

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