For Vendor Strategy Professionals (Length: 9 pages)

September 16, 2009

Market Momentum: IT Security Market, H1 2009

by Jonathan Penn

with Stefan Ried, Ph.D., Charles Green


Executive Summary (This is a document excerpt)

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities in that industry. In H1 2009, we tracked 178 different activities across four core categories of mergers and acquisitions (M&A), partnerships, new products, and changes in go-to-market strategies. Vendor activity remained relatively consistent with that in H2 2008, indicating that the market has begun to stabilize despite uncertainties in the broader economic environment. Vendors should use this data and analysis in benchmarking their own activity level to see if they should improve their positioning and marketing versus the competition.

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Analyst: Jonathan Penn
Technology: B2B Sales & Marketing, Content Security, Identity & Access Management, Information Protection, Mergers & Acquisitions, Product & Solutions Strategies, Security & Risk, Security Program Governance, Tech Marketing Tools & Best Practices, Technology Vendor Alliances & Partnerships, Vendor Positioning
Industry: Computer Hardware Industry, Computer Software Industry, High-Tech, Tech Sector Economics
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Becoming A Strategic Security Vendor
Original air date: Tuesday, June 16, 2009
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