Executive Summary (This is a document excerpt)

Enterprise strategic, tactical, and operational decision-makers want to understand past and present activity but also anticipate the future to avoid being blindsided by seemingly hidden events. How do companies build a competitive "crystal ball"? They use advanced analytics applications integrated into their business intelligence (BI) applications and enterprise data warehousing (EDW) platforms. Many enterprises deploy siloed traditional BI and advanced analytics environments through fragmented, departmental, and tactical initiatives. In addition, vendors typically offer spotty or nonexistent integration among advanced analytics and BI solutions. But large BI vendors are pulling together deeper advanced analytics strategies — a trend strongly confirmed by IBM's recently announced plan to acquire SPSS. Forrester believes this strategic trend will continue, and will benefit business process and application (BP&A) and information and knowledge management (I&KM) professionals seeking to build integrated traditional and advanced (predictive) BI applications.

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