For Consumer Product Strategy Professionals (Length: 5 pages)

August 28, 2009

Nokia Begins The Fight Back With The N900

PC-Inspired Consumer Software Arrives On The First Maemo-Powered Internet Mobile Phone

This is the fourth document in the "Smart Mobile Devices" series.

by Ian Fogg

with J.P. Gownder, Erik Hood


Executive Summary (This is a document excerpt)

The N900 is a critical product for helping Nokia regain mobile mindshare. For the first time, Nokia pairs desktop-PC-quality Internet software, based on Maemo Linux, with 24x7 mobile phone connectivity. While the N900's importance for Nokia is tremendous, the N900 is yet another distraction for those brands now seeking to embrace the dawning of the 24x7 Internet. Even if the N900 sells well, it will take time to achieve significant consumer adoption levels that rival the installed base of other Internet phones. Instead, the arrival of this Maemo-powered N900 is a further sign of the fragmentation of the Internet phone market. While mobile innovation has never been greater, we are further than ever from the single, PC-style mobile Internet platform that would make life easy for everyone building mobile consumer strategies.

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Analyst: Ian Fogg
Technology: Channel Design Strategies, Customer Experience, eBusiness/eCommerce
Industry: Consumer Software, Consumer Technology, The Mobile Channel
Geography: Asia Pacific, Europe, North America