September 15, 2009

Affluent Online Buyers Are Negatively Affected By The Down Economy

But They Are More Optimistic About The Future Than Average Online Buyers

by Patti Freeman Evans

with Cristina Bugnaru, Brendan McGowan

Executive Summary (This is a document excerpt)

In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic developments versus average online buyers. Thus, they intend to be cash-conservative shoppers by spending less, trading down, and researching purchases for good deals and prices. Retailers that want to attract this segment will need to not only compete on the overall value of their products and services but also focus on making product and service information conveniently accessible to these customers.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.