October 22, 2009

Seizing Insurance's Mobile Opportunity

Customer Adoption And Investment Grow As US Insurers Play Catch-Up

This is the 10th document in the "Mobile Financial Services" series.

by Chad Mitchell

with Benjamin Ensor, Peter Wannemacher, Courtney Tincher

Executive Summary (This is a document excerpt)

Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and emerging channel strategy executives at US insurers like Nationwide Mutual Insurance and State Farm Mutual Automobile Insurance are evaluating, developing, and implementing mobile channel strategies. There are many opportunities for insurance eBusiness and channel strategy executives to use the mobile channel as part of a broader multichannel distribution strategy.

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