Executive Summary (This is a document excerpt)

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors that drove the IPTV market during its launch phase — home broadband adoption and the analog TV switch-off process — will gradually fade out, and short-term growth will mainly come from the conversion of secondary TVs to digital TV. IPTV product strategists must now decide on short-term activities that can drive further uptake.

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