For eBusiness & Channel Strategy Professionals
(Length: 18 pages)
September 29, 2009
The Web Channel Has A Key Role In Cross-Selling Financial Products
an introduction by Brad Strothkamp
Executive Summary (This is a document excerpt)
Forrester has published a report to help financial service product executives understand and exploit opportunities to cross-sell existing customers into broader relationships. This report is also critical for eBusiness and channel strategy professionals. As the Web site evolves into the primary way in which consumers interact with their financial providers, eBusiness executives must play a key role in maximizing cross-sell.
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Archived Teleconference:
Ten Tactics To Help Reduce Application Abandonment
Original air date: Tuesday, June 30, 2009
Original air date: Tuesday, June 30, 2009
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