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For Consumer Product Strategy Professionals
(Length: 8 pages)
September 29, 2009 Music Product Manifesto: The Product Features That Will Save Recorded MusicThis the first document in the "Media Product Innovation" series. with James L. McQuivey, Ph.D., Erik Hood Executive Summary (This is a document excerpt)In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer rights that music products should embrace. Future music products will need to adopt a platform-agnostic world view that encompasses powerful and social interactivity to empower consumers to create their own unique experiences. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Also in this series:
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