For Consumer Product Strategy Professionals (Length: 8 pages)

September 29, 2009

Music Product Manifesto: The Product Features That Will Save Recorded Music

This the first document in the "Media Product Innovation" series.

by Mark Mulligan

with James L. McQuivey, Ph.D., Erik Hood


Executive Summary (This is a document excerpt)

In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer rights that music products should embrace. Future music products will need to adopt a platform-agnostic world view that encompasses powerful and social interactivity to empower consumers to create their own unique experiences.

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Analyst: Mark Mulligan
Technology: Customer Experience, eBusiness/eCommerce, Social Computing & Web 2.0
Industry: Consumer Electronics, Consumer Industries, Consumer Technology, Media & Entertainment, Music, The Mobile Channel
Geography: Asia Pacific, Europe, North America

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