October 8, 2009
The Fastest-Growing Mobile Phone Category
It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings
with J.P. Gownder, Laura Wiramihardja
Executive Summary (This is a document excerpt)
While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market share: the quick messaging device. These keyboard and/or touchscreen devices have much of the functionality of a smartphone but lack the high-level (and in some cases costly) operating system. Quick messaging device owners are valuable subscribers who deliver above-average revenue and offer multiple growth prospects in the future for consumer product strategists at mobile operators, handset makers, and application developers.
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recommendations
| Forrester used data from its North American Technographics Benchmark Survey, 2009 (US, Canada) and its North American Technographics Benchmark Survey, 2008. Related Research Documents
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Quick Messaging Devices Are The Fastest-Growing Mobile Segment Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, April 22, 2009
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