For Vendor Strategy Professionals (Length: 17 pages)

October 26, 2009

The IT Management Software Challengers

SWOT Analysis For ASG, Compuware, EMC, Quest Software, And Microsoft, Q3 2009

by Jean-Pierre Garbani

with Thomas Mendel, Ph.D., Edward Radcliffe


Executive Summary (This is a document excerpt)

The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones. Preliminary results for the first three quarters of 2009 show that the megavendors' share of the ITMS market has again declined from 2008. This confirms our hypothesis that, in this economic climate, clients are seeking to resolve immediate operational issues and select tactical rather than strategic solutions. Clients are also trying to reduce their capital expenses and therefore turning to smaller vendors with lower license prices than the megavendors. Smaller vendors brought forward by the near commoditization of some ITMS market segments are faring better today than larger ones. Although not intended as a direct comparison of the companies, Forrester's strengths, weaknesses, opportunities, and threats (SWOT) analysis for 2009 regroups the market contenders by categories for an easier SWOT evaluation of them, enabling vendor strategy professionals to substantiate decisions about their partnership and go-to-market strategies. The first SWOT 2009 report covered the four leading megavendors. This report addresses five of their six challengers.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemForrester's ITMS SWOT

itemThe Five Challengers At A Glance

itemASG: A Practical And Tactical Approach To BSM

itemCompuware: We Make IT Rock Around The World

itemEMC Ionix: Head In The Cloud

itemQuest Software: APM And Virtualization

itemMicrosoft: We Do Windows And More

itemSupplemental Material

Forrester interviewed five vendors: Allen Systems Group (ASG), Compuware, EMC, Microsoft, and Quest Software.

Related Research Documents

itemThe IT Management Software Megavendors

August 12, 2009

itemUS And Global IT Market Outlook: Q2 2009

June 29, 2009

itemMarket Overview: The IT Management Software Market In 2009

March 13, 2009

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Jean-Pierre Garbani
Technology: B2B Sales & Marketing, Data Center Management, IT Infrastructure & Operations, IT Process Automation, Marketing & Sales Strategies, Product & Solutions Strategies, Tech Marketing Tools & Best Practices, Vendor Positioning
Industry: Computer Software Industry, High-Tech, Tech Sector Economics
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
The IT Management Software Market Outlook
Original air date: Thursday, September 10, 2009
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