October 19, 2009

Phone-Based Navigation Ticks Up

by Charles S. Golvin

with J.P. Gownder, Laura Wiramihardja

Executive Summary (This is a document excerpt)

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent data reinforces this claim, as phone-based solutions grew at a more rapid rate than either standalone navigation devices or those built into cars. Gen Y is the most rapidly growing segment for navigation overall, and this youngest group of adults shows the greatest affinity for the phone-based solution.

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