For Vendor Strategy Professionals (Length: 5 pages)

October 6, 2009

Cisco Continues Its March On Collaboration Strategy

Decision To Acquire Tandberg Is About More Than Just Video

by Henry Dewing

with Ellen Daley, Madiha Ashour


Executive Summary (This is a document excerpt)

Cisco has made an approved offer to acquire Tandberg, promising to develop an integrated, unified, video-centric collaboration capability and foment the creation of a new market for unified collaboration solutions. Cisco continues its march to deliver a single-vendor unified communications and collaboration solution, promising to integrate Tandberg's reputation for open interoperability into its capabilities. Combining Tandberg's assets into Cisco's business offers promises and challenges, highlighting the arrival of both video and unified collaboration as mainstream markets. This acquisition signals what Forrester sees as a consolidation of independent conferencing players into a combined conferencing and collaboration market.

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Analyst: Henry Dewing
Technology: B2B Sales & Marketing, Enterprise Collaboration, Information & Knowledge Management, Mergers & Acquisitions, Networking, Unified Communications
Industry: Computer Hardware Industry, High-Tech, Tech Sector Economics
Geography: Asia Pacific, Europe, North America

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