November 2, 2009

US Online Holiday Retail Forecast, 2009

by Sucharita Mulpuru

with Patti Freeman Evans, Cristina Bugnaru, Brendan McGowan

Executive Summary (This is a document excerpt)

Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis, the online space remains the retail industry's growth engine. While the majority of online retailers will fare well this holiday season, success will vary based on retailer type, size, and product mix. As consumers will continue to be responsive to discounts, online retailers plan to implement pricing, marketing, and merchandising strategies that will secure their bottom line.

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