November 4, 2009

Outlook For European Online Christmas Sales, 2009

A Bright Spot In An Otherwise Uninspiring Retail Marketplace

by Patti Freeman Evans, Lauriane Camus

with Kate van Geldern

Executive Summary (This is a document excerpt)

This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are worried about the state of the economy and their own personal finances. Even so, convenience, choice, and low prices will continue to attract new shoppers to the Web and drive sales.

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