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Forrester makes an effort to present accurate and thorough analysis; however, when published information requires a correction or clarification we will provide a brief description of the change below.
The following information changed on this document:
Colgate passed our Brand Action tests, but the supporting information was inadvertently omitted. The text has been updated to reflect that four (not three) sites passed our Brand Action tests, and the supporting information has been added: Colgate delivers clear content and function to earn a 9. BP passed our Brand Image tests, but the supporting information was inadvertently omitted. The text has been updated to reflect that seven (not six) sites passed our Brand Image tests, and the supporting information has been added: BP's functionality and imagery power it to a 9.
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