Forrester's Marketing Leadership Forum 2012
To successfully hear the voice of the customer and create optimal strategies and competitive differentiation, organizations need to merge customer knowledge from external research (i.e., market insights) with CRM data (i.e., Customer Intelligence). This session will help Market Insights and Customer Intelligence Professionals understand:
Richard serves Market Insights Professionals. He has extensive experience in designing and delivering B2B research and provides guidance on research approaches and tools, as well as B2B strategies and trends. Richard works across all market research topic areas, with particular expertise in competitive intelligence, customer satisfaction, new services development, pricing, new/emerging market assessments, and market research best practices.
Richard brings more than 15 years of experience in international marketing research, media analysis, and business consulting. At Technology Business Research (TBR), Richard designed and managed more than 100 successful projects for Fortune 500 clients in the IT and telecom industries, including innovative research for market profit sizing, competitive solution pricing, and offshore cost drill-downs. Prior to TBR, Richard worked for Delahaye (now Cision) providing competitive media analysis in multiple foreign languages for clients in the technology, CPG, automotive, and financial services sectors. Earlier in his career, Richard worked for Business Builders International (BBI), where he assisted with M&A and joint venture assessments for small to midsize clients in Germany, Austria, and Switzerland. Richard has been quoted in Computerworld, USA Today, and other publications.
Richard is a graduate in marketing from the University of Florida and has a certificate in international business from Nijenrode Universiteit, the Netherlands' premier business school.