Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

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35 results in Blogs

  • Rob Koplowitz
  • For Chief Information Officer Professionals

    Blog:Is There a Role For Pre-moderation In Internal Social Networks?

    "Well, as of this moment, they're on double-secret probation!" Dean Wormer, Faber College Recently I have had a number of conversations regarding the role of pre-moderation of internal social...

    • For Chief Information Officer Professionals

      Blog:Is Salesforce.com The Key To The Cloud Kingdom?

      By Rob Koplowitz Today Google and Salesforce.com announced another step in their ongoing flirtatious relationship. Salesforce.com will now bundle Google business applications into its on-line CRM...

      • For Chief Information Officer Professionals

        Blog:IBM Productizes The Information Workplace With Case Management Offering

        A few weeks ago IBM invited me to a day-long conference in San Francisco to preview a new product direction around case management. At first I was a bit hesitant because case management is a bit...

        • For Chief Information Officer Professionals

          Blog:Can Salesforce Help Google Storm The Microsoft Fortress?

          by Rob Koplowitz. Imagine two gigantic mountains of money. On top of each sits a warrior that wants nothing more than to be sitting on a pile of money twice the size. One warrior, we'll call him...

          • For Chief Information Officer Professionals

            Blog:Jump Start Your Enterprise Social Efforts With A Jam

            So, your organization needs to get social. We all get the benefits. More interactions among more knowledge workers with more frictionless access to more content equals a perfect environment for...

            • For Chief Information Officer Professionals

              Blog:Google Changes the Productivity Landscape

              by Rob Koplowitz. I have a confession to make. I really can’t tell the difference between Office 2000, Office XP and Office 2003. I have had all three installed on various computers in my home...

              • For Chief Information Officer Professionals

                Blog:Do Enterprise Users Need A Second Life?

                by Rob Koplowitz A while back I was invited to a very interesting presentation of some research going on in Sun Microsystems' labs. They were showing off a project called MPK 20. The name of the...

                • For Chief Information Officer Professionals

                  Blog:Novell Pulse Lookin' Cool with Google Wave

                    by Rob Koplowitz Novell collaboration has been in the process of an extreme makeover for a while now. It started with the acquisition and subsequest integration  of SiteScape. It...

                  • For Chief Information Officer Professionals

                    Blog:SharePoint, Meet Yammer; Is It Time For Microsoft To Burn The Boats?

                    In collaboration, there are cloud vendors, on-premises vendors and hybrid vendors. Here's the thing; hybrid vendors are not really cloud vendors. What do I mean by that? Let's look at two...

                    • For Chief Information Officer Professionals

                      Blog:Why Tibbr Matters

                      Sorry, this will be a quick one so I don't have time to build in an Animal House reference. I've been following all of the "expert" commentary on Twitter about Tibco's Tibbr announcement....

                      • For Chief Information Officer Professionals

                        Blog:Cisco Acquires Jabber - Can They Recast Collaboration?

                        By Rob Koplowitz Today, Cisco announced their intention to acquire Jabber, a major player in enterprise instant messaging. On the heals of Cisco's acquisition of PostPath for email, it's...

                        • For Chief Information Officer Professionals

                          Blog:Social means business

                          by Rob Koplowitz Last week at the Enterprise 2.0 Conference we found more evidence of the changing nature of enterprise collaboration. Both customers and vendors provided evidence that social...

                          • For Chief Information Officer Professionals

                            Blog:Delivering The Social Business Imperative

                            Forrester fields hundreds of client inquiries each year on the topic of social business and collaboration. And the trend doesn't appear to be slowing. Often the first question is, "How far behind...

                            • For Chief Information Officer Professionals

                              Blog:"He don't know it's a d---- show, he thinks it a d---- fight"

                              By Rob Koplowitz Great line from Rocky, one of my favorite movies, as Apollo Creed's manager recognizes that the underdog needs to be taken more seriously. In this particular scenario Cisco is...

                              • For Chief Information Officer Professionals

                                Blog:Some Thoughts on 2012 Before The Holidays

                                We're just about to the end of 2012 (and according to the Mayan calendar, the end of time) so I figured it was about the right time to put together some thoughts on the year.  Let's...

                                • For Chief Information Officer Professionals

                                  Blog:Social? It Will Never Work! Or Will It?

                                  More than 22 years ago, I met my amazing wife and was welcomed into her wonderful family. At the time, I was a project manager working for Lotus Consulting. I managed the rollout of large Lotus Notes...

                                  • For Chief Information Officer Professionals

                                    Blog:Microsoft And Yammer Face A Sliding Doors Moment

                                    In the wonderful movie Sliding Doors, Helen runs for a train and just makes it on as the doors are closing. Moments later we see her running again for the same train only to have the doors close a...

                                    • For Chief Information Officer Professionals

                                      Blog:Enterprise Social, It's Time To...

                                      My father was never one to use profanity, with one exception. In those instances when I was taking just too long to make a decision or show progress, he'd say, "Rob, it's time to ... or get...

                                      • For Chief Information Officer Professionals

                                        Blog:Microsoft Turns The Battleship In Pirate-Infested Waters

                                        For a long time Microsoft ruled the knowledge worker part of the IT seas with impunity. They have fended off attacks from the expected folks like IBM and Oracle rather handily. Then the...

                                        • For Chief Information Officer Professionals

                                          Blog:Collaboration Will Become More People-Centric In 2011 And Will Challenge C&C Pros

                                          For a number of years now, Forrester has used the following definition for Web 2.0: A set of technologies and applications that enable efficient interaction among people, content and data in support...

                                          • For Chief Information Officer Professionals

                                            Blog:Google Drive Could Be Huge

                                            Today Google announced Google Drive as a solution to store, share and synchronize content across multiple devices. Big deal? Yes, this could be a very big deal. Why? Here's the deal: Up until now...

                                            • For Chief Information Officer Professionals

                                              Blog:An Experiment In A Community-Driven Research Agenda

                                              by Rob Koplowitz. This September 25-26 at the Forrester Technology Leadership Forum in Carlsbad California, Matt Brown and I will be presenting a session on Social Computing coming to the enterprise....

                                              • For Chief Information Officer Professionals

                                                Blog:The Enterprise Social Landscape Enters Teen Years

                                                At Forrester we have published our first Enterprise Social Platform Wave. I first entitled this blog "Enterprise Social Landscape Matures" but then realized that while the market has moved...

                                                • For Chief Information Officer Professionals

                                                  Blog:It's Time To Put Aside Childish Things As Microsoft Announces Layoffs

                                                  By Rob Koplowitz In his inaugural address, Barack Obama told us it's "..time to put aside childish things." A country that once showed greatness through youthful exuberance is being asked to...

                                                  • For Chief Information Officer Professionals

                                                    Blog:The Digital Disruption Changes Everything — Unless It Doesn't

                                                    I'm going to tell you a story of opportunity. I will warn you in advance that it paints the art of the possible, but ultimately it's a cautionary tale.  I have a 17-year-old son....