Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

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  • Rob Koplowitz
  • For Chief Information Officer Professionals

    Blog:The Dark Horse Moves Forward In The SaaS Collaboration Race

    By Rob Koplowitz Today, Cisco announced its intent to acquire PostPath, a provider of email solutions. Interesting news. As parts of the collaboration stack become increasingly commoditized, the lure...

    • For Chief Information Officer Professionals

      Blog:It's Time To Put Aside Childish Things As Microsoft Announces Layoffs

      By Rob Koplowitz In his inaugural address, Barack Obama told us it's "..time to put aside childish things." A country that once showed greatness through youthful exuberance is being asked to...

      • For Chief Information Officer Professionals

        Blog:Jump Start Your Enterprise Social Efforts With A Jam

        So, your organization needs to get social. We all get the benefits. More interactions among more knowledge workers with more frictionless access to more content equals a perfect environment for...

        • For Chief Information Officer Professionals

          Blog:Billy Joe Armstrong, Social Computing and Converse All-Stars

          by Rob Koplowitz. Not long ago I was spending a sunny Saturday afternoon watching my son play soccer. Among the group of soccer parents gathered on the sidelines that day was Billy Joe Armstrong of...

          • For Chief Information Officer Professionals

            Blog:Is SharePoint 2010 Social Ready For Prime Time?

            This morning Microsoft launched SharePoint 2010, the follow-up to the very successful Microsoft Office SharePoint Server (MOSS) 2007. As the morning progresses, I receive more and more notifications...

            • For Chief Information Officer Professionals

              Blog:Google Changes the Productivity Landscape

              by Rob Koplowitz. I have a confession to make. I really can’t tell the difference between Office 2000, Office XP and Office 2003. I have had all three installed on various computers in my home...

              • For Chief Information Officer Professionals

                Blog:Is Salesforce.com The Key To The Cloud Kingdom?

                By Rob Koplowitz Today Google and Salesforce.com announced another step in their ongoing flirtatious relationship. Salesforce.com will now bundle Google business applications into its on-line CRM...

                • For Chief Information Officer Professionals

                  Blog:Google Drive Could Be Huge

                  Today Google announced Google Drive as a solution to store, share and synchronize content across multiple devices. Big deal? Yes, this could be a very big deal. Why? Here's the deal: Up until now...

                  • For Chief Information Officer Professionals

                    Blog:Delivering The Social Business Imperative

                    Forrester fields hundreds of client inquiries each year on the topic of social business and collaboration. And the trend doesn't appear to be slowing. Often the first question is, "How far behind...

                    • For Chief Information Officer Professionals

                      Blog:An Experiment In A Community-Driven Research Agenda

                      by Rob Koplowitz. This September 25-26 at the Forrester Technology Leadership Forum in Carlsbad California, Matt Brown and I will be presenting a session on Social Computing coming to the enterprise....

                      • For Chief Information Officer Professionals

                        Blog:Microsoft Turns The Battleship In Pirate-Infested Waters

                        For a long time Microsoft ruled the knowledge worker part of the IT seas with impunity. They have fended off attacks from the expected folks like IBM and Oracle rather handily. Then the...

                        • For Chief Information Officer Professionals

                          Blog:Do Enterprise Users Need A Second Life?

                          by Rob Koplowitz A while back I was invited to a very interesting presentation of some research going on in Sun Microsystems' labs. They were showing off a project called MPK 20. The name of the...

                          • For Chief Information Officer Professionals

                            Blog:Novell Pulse Lookin' Cool with Google Wave

                              by Rob Koplowitz Novell collaboration has been in the process of an extreme makeover for a while now. It started with the acquisition and subsequest integration  of SiteScape. It...

                            • For Chief Information Officer Professionals

                              Blog:Social? It Will Never Work! Or Will It?

                              More than 22 years ago, I met my amazing wife and was welcomed into her wonderful family. At the time, I was a project manager working for Lotus Consulting. I managed the rollout of large Lotus Notes...

                              • For Chief Information Officer Professionals

                                Blog:Some Thoughts on 2012 Before The Holidays

                                We're just about to the end of 2012 (and according to the Mayan calendar, the end of time) so I figured it was about the right time to put together some thoughts on the year.  Let's...

                                • For Chief Information Officer Professionals

                                  Blog:Social means business

                                  by Rob Koplowitz Last week at the Enterprise 2.0 Conference we found more evidence of the changing nature of enterprise collaboration. Both customers and vendors provided evidence that social...

                                  • For Chief Information Officer Professionals

                                    Blog:IBM Productizes The Information Workplace With Case Management Offering

                                    A few weeks ago IBM invited me to a day-long conference in San Francisco to preview a new product direction around case management. At first I was a bit hesitant because case management is a bit...

                                    • For Chief Information Officer Professionals

                                      Blog:Office 2013 Launches

                                      On Tuesday of this week, Microsoft launched Office 2013, the latest version of its flagship productivity suite. Forrester has released a report entitled Office 2013: A Breakthrough in Productivity; I...

                                      • For Chief Information Officer Professionals

                                        Blog:Microsoft Goes Hostile, Looks To Buy Yahoo! And Yes It Impacts You

                                        By Kyle McNabb and Rob Koplowitz This morning Microsoft announced a $44.6b bid to acquire Yahoo! Driven largely to bolster Microsoft’s search and advertising business in order to better compete...

                                        • For Chief Information Officer Professionals

                                          Blog:"He don't know it's a d---- show, he thinks it a d---- fight"

                                          By Rob Koplowitz Great line from Rocky, one of my favorite movies, as Apollo Creed's manager recognizes that the underdog needs to be taken more seriously. In this particular scenario Cisco is...

                                          • For Chief Information Officer Professionals

                                            Blog:The Enterprise Social Landscape Enters Teen Years

                                            At Forrester we have published our first Enterprise Social Platform Wave. I first entitled this blog "Enterprise Social Landscape Matures" but then realized that while the market has moved...

                                            • For Chief Information Officer Professionals

                                              Blog:Is There a Role For Pre-moderation In Internal Social Networks?

                                              "Well, as of this moment, they're on double-secret probation!" Dean Wormer, Faber College Recently I have had a number of conversations regarding the role of pre-moderation of internal social...

                                              • For Chief Information Officer Professionals

                                                Blog:The Digital Disruption Changes Everything — Unless It Doesn't

                                                I'm going to tell you a story of opportunity. I will warn you in advance that it paints the art of the possible, but ultimately it's a cautionary tale.  I have a 17-year-old son....

                                                • For Chief Information Officer Professionals

                                                  Blog:Microsoft And Yammer Face A Sliding Doors Moment

                                                  In the wonderful movie Sliding Doors, Helen runs for a train and just makes it on as the doors are closing. Moments later we see her running again for the same train only to have the doors close a...

                                                  • For Chief Information Officer Professionals

                                                    Blog:Content as a First-Class Citizen

                                                    by Rob Koplowitz. Ever think about how much time, energy and money we expend on managing line of business data? Just drive past the Oracle headquarters in Redwood Shores and you'll see a...