Forrester

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1569

For Marketing Leadership Professionals

Tool:SMB And Enterprise Firm Demographics

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast, 2011 To 2016

Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix

By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and...

• Downloads: 3402
• Comments: 2
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For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Tool:Display And Social Top Areas For Growth In SMBs' Budgets

For Marketing Leadership Professionals

Tool:Interactive Marketers Are Catching Up To Consumer Mobile Search Adoption

For Marketing Leadership Professionals

Tool:New Customer Sales Tops SMBs' Business Priorities

For Marketing Leadership Professionals

Report:Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are...

• Downloads: 816
• Comments: 1
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For Marketing Leadership Professionals

Report:Case Study: InterContinental Hotels Group Consolidates Email And Data Management

InterContinental Hotels Group (IHG) revamped its email program during a customer relationship management (CRM) system upgrade. It unified its customer data into one database, consolidated email...

• Downloads: 420

For Marketing Leadership Professionals

Report:Build An Integrated Messaging Approach

Road Map: The Email Marketing Playbook

This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

• Downloads: 375

For Marketing Leadership Professionals

Tool:Interactive Marketing Channel Adoption

For Marketing Leadership Professionals

Report:The New Messaging Mandate

Vision: The Email Marketing Playbook

This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why?...

• Downloads: 980

For Marketing Leadership Professionals

Tool:Display Media Preferences Change

For Marketing Leadership Professionals

Report:Making The Most Of Mobile Search Marketing

How To Decrease Waste And Improve Results From Mobile Search

Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...

• Downloads: 813

For Marketing Leadership Professionals

Tool:Use Forrester's Maturity Model To Diagnose Specific Weaknesses

For Marketing Leadership Professionals

Report:Interactive Marketing Priorities For SMBs

Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with...

• Downloads: 779

For Marketing Leadership Professionals

Report:The Future Of Interactive Marketing

How Embracing CORE Directives Will Help You Foster Adaptability

Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower...

• Downloads: 2140

For Marketing Leadership Professionals

Report:How To Integrate Email With Search Marketing

Coordinating Email And Search Can Jump-Start Integrated Marketing

Interactive marketers can ease into integrated marketing by starting small and coordinating the efforts of two of the more established channels: email and search. This process requires simple changes...

• Downloads: 759

For Marketing Leadership Professionals

Report:Mobile Search FAQs For Beginners

Just like online search, getting found by searchers on mobile devices requires marketers to optimize their sites for the device and browser experience, apply search engine optimization best...

• Downloads: 611

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Report:US Financial Services Lead Interactive Marketing Spending

US financial services interactive marketing spend will more than double by 2016 but won't grow its investments in every channel at the same pace. This brief report breaks down the increase by channel...

• Downloads: 561
• Comments: 1

For Marketing Leadership Professionals

Report:The New Interactive Marketing Maturity Model

How CORE Can Help Improve Your Interactive Sophistication

Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and...

• Downloads: 726

For Marketing Leadership Professionals

Tool:Mobile Internet And Apps Are Two Possible Search Interfaces

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2011

And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic

As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...

• Downloads: 835

For Marketing Leadership Professionals

Report:How To Integrate Email And Mobile Marketing

Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually...

• Downloads: 701