Forrester Research : Analyst

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Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Blog: CIO Blog

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Research Coverage:

Cisco Systems, Cognizant Technology Solutions, Enterprise Collaboration, Information Management, Information Workplace, Instant Messaging, Messaging, Microsoft, Oracle, Research In Motion (RIM), SAP, Wipro

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Interactive Marketing Strategy and Process (8)
Customer Intelligence Strategy and Process (7)
Marketing Organization & Culture (5)
eCommerce (1)
Marketing Methods (1)
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- Customer Intelligence Strategy and Process (7)
- eCommerce (1)
- Interactive Marketing Strategy and Process (8)
- Marketing Methods (1)
- Marketing Organization & Culture (5)
- Media Mix (1)
- Technology Product Strategies (1)

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North America (1)

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Tool:Most Marketers Staff Between Two And 10 People On Interactive Efforts
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Tool:Interactive Marketers Prioritize Strategy, Analysis, And Campaign Planning Skills
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Tool:When Should You Move From One Model To Another?
Shar VanBoskirkAugust 13, 2010
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Charts & Figures:Only Two Of 70 Email Campaigns Receive Passing Scores
Forrester Applies Its Review Methodology To 70 Email Marketing Campaigns
Shar VanBoskirkOctober 12, 2010
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Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1569
For Marketing Leadership Professionals
Report:Compare Your Campaigns To 70 Others
Benchmarks: The Email Marketing Playbook
Shar VanBoskirkSeptember 6, 2012
This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...
- Downloads: 1542
- Rating:
For Marketing Leadership Professionals
Report:Organizing For Interactive Marketing
You Should Prepare For A Distributed Organizational Model — Here's How
Shar VanBoskirkAugust 13, 2010
The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...
- Downloads: 1250
For Marketing Leadership Professionals
Tool:Web Analytics And Developer Staff Dominate Interactive Teams
Shar VanBoskirkAugust 13, 2010
For Marketing Leadership Professionals
Report:The Best And Worst Of Paid Search In 2012
Benchmarks: The Search Marketing Playbook
Shar VanBoskirkFebruary 14, 2013
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...
- Downloads: 1135

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Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Research Coverage:

Refine your results

Date Range

Topics

All Topics

Region

For Marketing Leadership Professionals

Tool:Most Marketers Staff Between Two And 10 People On Interactive Efforts

For Marketing Leadership Professionals

Tool:Interactive Marketers Prioritize Strategy, Analysis, And Campaign Planning Skills

For Marketing Leadership Professionals

Tool:When Should You Move From One Model To Another?

For Marketing Leadership Professionals

Charts & Figures:Only Two Of 70 Email Campaigns Receive Passing Scores

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

For Marketing Leadership Professionals

Report:Organizing For Interactive Marketing

For Marketing Leadership Professionals

Tool:Web Analytics And Developer Staff Dominate Interactive Teams

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

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