Forrester

For CIO Professionals

Report:Prepare For The Connected Enterprise Now

Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012

The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

• Downloads: 711
• Comments: 2
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For Marketing Leadership Professionals

Report:Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

An Empowered Report

Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...

• Downloads: 374

For Marketing Leadership Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

• Downloads: 630
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For Marketing Leadership Professionals

Report:Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

• Downloads: 1260
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For Application Development & Delivery Professionals

Report:Telcos Tune Customer Experiences With Behavioral Analytics

But The Process Perspective Is A Work in Progress

Customer experience optimization is key to business success in all industries. Business process pros must balance process skills, execution best practices, and a growing set of tools for behavioral...

• Downloads: 995

For CIO Professionals

Report:Turkey Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

• Downloads: 34
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For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Australia's National Broadband Network

eBusinesses Must Prepare Now To Win Over New Customers

The Australian federal government's National Broadband Network (NBN) is set to turn Australia into one of the most connected nations in the world. But how should eBusiness professionals respond? So...

• Downloads: 108

For Sourcing & Vendor Management Professionals

Report:The Future Of Telecommunications And Mobility Sourcing

Vision: The Telecommunications And Mobility Sourcing Playbook

This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

• Downloads: 372
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For Enterprise Architecture Professionals

Report:The Top Emerging Technologies To Watch: Now Through 2018

Landscape: The Emerging Technology Playbook

Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

• Downloads: 2407
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For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 582

For Sourcing & Vendor Management Professionals

Report:Case Study: Manufacturer Will Consolidate Global Telecom With A Telco Integrator

Building Contingencies Ensures Price Competitiveness And Provider Innovation

A US-headquartered global consumer manufacturing firm recently asked Forrester to review its global telecom sourcing strategy with the aim of helping it balance opportunities against risks associated...

• Downloads: 302

For Marketing Leadership Professionals

Report:NFC: What Lies Beyond Contactless Payments

How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

• Downloads: 826
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For eBusiness & Channel Strategy Professionals

Report:How eBusiness Can Help In-Flight Wi-Fi Adoption Take Off

In-flight Wi-Fi has officially arrived, with more than 1,000 jets now equipped with wireless Internet technology. Forrester data reveals that 20% of US online business passengers have used in-flight...

• Downloads: 243

For CIO Professionals

Report:Ethiopia IT Opportunity 2010

This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

• Downloads: 14
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For CIO Professionals

Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

• Downloads: 26

For Analyst Relations Professionals

Report:Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

• Downloads: 153

For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)

ForecastView Spreadsheet

Total mobile subscribers, total handsets, and mobile Internet users. Includes installed base of mobile handsets by technology (2.5G, 3G, and 4G/LTE) and phone type (smartphone, quick messaging, and...

• Downloads: 1

For Infrastructure & Operations Professionals

Report:Time To Revisit Your Unified Communications Priorities

Phase In Key UC Applications To Accelerate Business Benefits

Unified communications (UC) continues to expand, according to Forrester's 2010 survey of telecom decision-makers in North America and Europe. UC is the enabling platform for the integration of...

• Downloads: 733

For Application Development & Delivery Professionals

Report:Best Practices: Five Strategies For Leading Diverse, Distributed Teams To Success

Leading teams is a job not for the faint of heart — particularly when those teams are multicultural, geographically distributed, and composed of individuals who work for multiple companies with...

• Downloads: 983
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For Sourcing & Vendor Management Professionals

Report:India Data Center Study: End User Result Analysis

This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

• Downloads: 44

For Application Development & Delivery Professionals

Report:The State Of B2B Integration

Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues

Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...

• Downloads: 788

For Application Development & Delivery Professionals

Report:The State Of Application Development In Enterprises And SMBs

Forrsights North America And Europe

Forrester surveyed 933 technology decision-makers and approximately 2,500 developers at North American and European enterprises and small and medium-size businesses (SMBs) to understand the state of...

• Downloads: 1296

For Application Development & Delivery Professionals

Report:2011 Integration Survey, Part One: Solution Deployments

ESBs Are The Most Popular Choice

Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

• Downloads: 595

For Application Development & Delivery Professionals

Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

Forrester's 2013 Predictions For Asia Pacific

2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

• Downloads: 317