Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

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226 results in Reports

  • Telecommunication Services
  • For Customer Experience Professionals

    Report:How Companies Raised Their Customer Experience Index Scores, 2011

    To understand how companies drive customer experience improvement, Forrester spoke to leaders at brands having Customer Experience Index (CxPi) scores that went up appreciably in 2011. We uncovered a...

    • Downloads: 1393
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Improves Efficiency And Insight

    How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 191
  • For Sourcing & Vendor Management Professionals

    Report:Empower Self-Provisioning With Standard Telecom Contract Terms And Conditions

    Tools And Technology: The Telecommunications And Mobility Sourcing Playbook

    Telecom and mobility services contracting challenges proliferate as distributed user firms implement advanced communications technologies like unified communications (UC) and telepresence that are...

    • Downloads: 315
  • For CIO Professionals

    Report:Does Your IT Department Support The Needs Of The Mobile Workforce?

    An IT Support Report Card On Employee Mobile, Social, And Collaboration Tools

    In 2016, Forrester projects that 63 million US information workers will telecommute at least part-time. Our recent survey of 4,985 US information workers indicates we're well on our way to hitting...

    • Downloads: 769
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 371
  • For Customer Insights Professionals

    Report:Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

    • Downloads: 3
  • For CIO Professionals

    Report:European Information And Communications Technology Market 2011 To 2012

    The North-South Divide Persists, With Wide Variations In Country Information And Communications Technology Growth

    Is there a uniform European market for information and communications technology (ICT) solutions? A few years ago, it looked like there might be one, with similar patterns of growth across all the...

    • Downloads: 1108
  • For CIO Professionals

    Report:Cloud Investments Will Reconfigure Future IT Budgets

    As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

    In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

    • Downloads: 835
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

    • Downloads: 376
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Pay TV Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet

    TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.

    • Downloads: 8
  • For Sourcing & Vendor Management Professionals

    Report:Involve At Least Partial Outsourcing To Achieve A Global Communications Technology Vision

    Outreach: The Telecommunications And Mobility Sourcing Playbook

    Large multinational corporations (MNCs) recognize the need to define a global communications technology vision for the next three to five years to ensure competitiveness and sustainable business...

    • Downloads: 297
  • For CIO Professionals

    Report:Global Tech Market Outlook For 2012 And 2013

    Eight Themes Will Shape Vendors' Prospects Over The Next Two Years

    The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the recession...

    • Downloads: 2646
    • Rating:
  • For Application Development & Delivery Professionals

    Report:How To Build The Business Case For Customer Experience Improvement

    The Business Impact Of Customer Experience

    Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

    • Downloads: 985
  • For CIO Professionals

    Report:Quick Take: Impressions From Mobile World Congress 2014

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

    • Downloads: 262
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1372
    • Rating:
  • For Analyst Relations Professionals

    Report:Case Study: Tuning In To Neustar's Briefing Performance Program

    The Role Of Active Hosts In Briefing Success

    Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

    • Downloads: 178
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 337
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 213
  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics: Learning From Other Verticals

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

    • Downloads: 369
  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 865
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Managed Global MPLS Services, Q1 2013

    Customers Have A Range Of Strong Options In This Mature Service Category

    In Forrester's 55-criteria evaluation of facilities-based managed global MPLS service providers, we identified and qualified 11 global network operators that offer networking services to...

    • Downloads: 518
  • For CIO Professionals

    Report:Global Tech Market Outlook For 2011 And 2012

    Economic And Financial Turmoil Dims 2012 Prospects

    The US and European economies are dancing on the edge of a recession but haven't yet fallen. As a result, the outlook for the global market for business and government purchases of technology goods...

    • Downloads: 2124
  • For Sourcing & Vendor Management Professionals

    Report:Evaluate Telecom Service Providers Using A Standard Methodology

    Supplier Evaluation Criteria: The Telecommunications And Mobility Sourcing Playbook

    Among the top challenges of Forrester clients responsible for telecoms and mobility (T&M) sourcing and vendor management (SVM) face: a) lower than expected cost savings from key suppliers, b) poor or...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:Decide Whether To Build Or Source Your Customer Service Operations

    Profiles Of Eight Leading Customer Service Outsourcing Vendors

    This report outlines the building versus sourcing part of Forrester's solution for application development and delivery (AD&D) executives looking to build, buy, or outsource a customer service...

    • Downloads: 700
    • Rating: