Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

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209 results in Reports

  • Telecommunication Services
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 374
  • For Enterprise Architecture Professionals

    Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

    These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

    • Downloads: 63
  • For CIO Professionals

    Report:The Future Of Over-The-Top Services

    As Carriers Move To Embrace OTT, Enterprises Will Benefit

    Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

    • Downloads: 728
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1961
  • For CIO Professionals

    Report:Australia, China, And India Set The Pace In Asian IT Services

    Individual Country Dynamics Drive Growth And Industry Maturity

    Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

    • Downloads: 955
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Sourcing Telecommunications Services In Asia Pacific

    Sourcing and vendor management (SVM) professionals in Asia Pacific who are responsible for telecom and mobility (T&M) services at their organizations face three main challenges: lower than...

    • Downloads: 95
  • For Marketing Leadership Professionals

    Report:Global PC And Broadband Penetration

    A Technographics® Global Overview Document

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

    • Downloads: 367
  • For CIO Professionals

    Report:Voice And Messaging Are Not Dead

    Prepare For The Implications Of Over-The-Top Communications

    Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

    • Downloads: 450
  • For eBusiness & Channel Strategy Professionals

    Report:Understand Communication Channel Needs To Craft Your Customer Service Strategy

    Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

    • Downloads: 769
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 12
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014

    Cisco And Polycom Lead, Followed By Vidyo, Avaya, Blue Jeans, And Lifesize

    In Forrester's 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco...

    • Downloads: 78
  • For Infrastructure & Operations Professionals

    Report:Telecom Expense Management Vendor Selection Tool, Q3 2011

    This is Part 2 of 2 in the TEM Vendor Overview Series

    The ability to support and secure multiple device endpoints per user escalates to the point where mobile device management will be a required service within the TEM offering. Look for vendor...

    • Downloads: 47
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 156
  • For Marketing Leadership Professionals

    Report:Forrester Research Pay TV Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    TV households by subscription service, including cable, satellite, telco, and free/online TV as well as DVR households by service. Also includes online pay TV households that pay for an online TV...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:Push Mobile Engagement To The Next Level

    Integrate Push Notifications Into Your Marketing Approach

    Push notifications make the most of mobile marketing's unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the point...

    • Downloads: 502
  • For Application Development & Delivery Professionals

    Report:SOA Plays An Important Role In A Telco Merger

    EE Uses SOA To Unify Business Operations Across Three Separate Brands

    Service-oriented architecture (SOA) strategies continue to add significant value in the industry. EE, a UK digital telecommunications company formed by merging the UK operations of T-Mobile and...

    • Downloads: 153
  • For Sourcing & Vendor Management Professionals

    Report:Involve The Business In Your Telecoms And Mobility Sourcing Road Map

    Road Map: The Telecommunications And Mobility Sourcing Playbook

    Enterprise sourcing and vendor management (SVM) executives need to ensure business buy-in for their telecommunications and mobility (T&M) sourcing strategy. The best way to do this is to use input...

    • Downloads: 111
  • For Customer Experience Professionals

    Report:The Customer Experience Index, UK 2014

    How good is the experience at leading UK companies — as rated by their consumers? This report helps answer that question by providing a benchmark of the quality of experience for 28 UK brands...

    • Downloads: 241
  • For Sourcing & Vendor Management Professionals

    Report:Empower Self-Provisioning With Standard Telecom Contract Terms And Conditions

    Tools And Technology: The Telecommunications And Mobility Sourcing Playbook

    Telecom and mobility services contracting challenges proliferate as distributed user firms implement advanced communications technologies like unified communications (UC) and telepresence that are...

    • Downloads: 323
  • For Security & Risk Professionals

    Report:2013 Forrester Mobile Security Predictions

    The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

    • Downloads: 829
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 374
  • For Marketing Leadership Professionals

    Report:Quick Take: AT&T Buys DirecTV To Launch Its Digital Platform Ambitions

    Satellite TV Is A Key Building Block For AT&T's Ubiquitous Broadband Connectivity Future

    AT&T is buying satellite TV provider DirecTV for $49 billion. But there is more to the deal than the classic case of maturing businesses seeking efficiency and revenue growth through consolidation....

    • Downloads: 81
  • For Sourcing & Vendor Management Professionals

    Report:Managed Mobile Workplace Services In Europe

    IT And Network Players Go Head To Head

    Mobile workplace services will be a cornerstone for mobile productivity and employee satisfaction for years to come. European CIO organizations are aware of the need for a strategic approach to this...

    • Downloads: 192
  • For Sourcing & Vendor Management Professionals

    Report:The Expectation Gap Increases Between Business And IT Leaders

    Sourcing Managers Need To Moderate A Dialogue About Network And Communication Technologies

    Forrester survey data indicates gaps in opinion about network infrastructure aspects between business and IT leaders. There is a clear risk that IT will purchase network and collaboration assets that...

    • Downloads: 264
  • For CIO Professionals

    Report:Telcos Without Networks

    Network Sharing And Outsourcing Is In Many Telcos' Future

    Network infrastructure has long been the telco business's cash cow. In recent years, this cow has suffered from a poor diet as the result of pricing pressure, network overloads, and nontelco...

    • Downloads: 811