Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

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226 results in Reports

  • Telecommunication Services
  • For Sourcing & Vendor Management Professionals

    Report:Predictions 2013: Enterprise Telecom And Mobility Challenges And Opportunities

    Mobility And Video Are Now Embedded, Social To Follow

    Three major trends are changing the focus of telecom and mobility sourcing: 1) mobile bring-your-own-device (BYOD) policies; 2) video collaboration; and 3) the rise of social business. Although 2013...

    • Downloads: 842
    • Rating:
  • For CIO Professionals

    Report:Global Tech Market Outlook For 2012 And 2013

    Eight Themes Will Shape Vendors' Prospects Over The Next Two Years

    The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the recession...

    • Downloads: 2646
    • Rating:
  • For Customer Insights Professionals

    Report:Case Study: Telecom Italia Builds A European Social Intelligence Command Center

    Telecom Italia is the largest telecommunications company in a country with massive consumer adoption of social media. With such an immense customer base, full of individuals likely to interact on...

    • Downloads: 217
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Getting Mobile Right With Mobility POST

    A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

    Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

    • Downloads: 466
  • For CIO Professionals

    Report:Smart Computing Connects CIOs With The Business

    Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

    It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

    • Downloads: 832
    • Rating:
  • For CIO Professionals

    Report:Prepare For Adaptive Mobile Networks

    Small-Cell Technologies Will Transform Both Carrier And Corporate Networks

    Mobile connections are increasingly vital to the productivity and efficiency of the businesses that CIOs support, and wireless networks are undergoing radical changes to deliver high-quality...

    • Downloads: 453
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Telecom Expense Management Vendor Selection Tool, Q3 2011

    This is Part 2 of 2 in the TEM Vendor Overview Series

    The ability to support and secure multiple device endpoints per user escalates to the point where mobile device management will be a required service within the TEM offering. Look for vendor...

    • Downloads: 44
  • For CIO Professionals

    Report:Budgets And Priorities: Global Benchmark 2012

    Strategic Planning Forrsights For CIOs

    CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

    • Downloads: 648
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:A Systematic Approach To Mobile Strategy

    Strategic Plan: The Mobile eBusiness Playbook

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

    • Downloads: 4550
  • For CIO Professionals

    Report:European Information And Communications Technology Market 2011 To 2012

    The North-South Divide Persists, With Wide Variations In Country Information And Communications Technology Growth

    Is there a uniform European market for information and communications technology (ICT) solutions? A few years ago, it looked like there might be one, with similar patterns of growth across all the...

    • Downloads: 1108
  • For Sourcing & Vendor Management Professionals

    Report:Evaluate Telecom Service Providers Using A Standard Methodology

    Supplier Evaluation Criteria: The Telecommunications And Mobility Sourcing Playbook

    Among the top challenges of Forrester clients responsible for telecoms and mobility (T&M) sourcing and vendor management (SVM) face: a) lower than expected cost savings from key suppliers, b) poor or...

    • Downloads: 245
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Sourcing Telecommunications Services In Asia Pacific

    Sourcing and vendor management (SVM) professionals in Asia Pacific who are responsible for telecom and mobility (T&M) services at their organizations face three main challenges: lower than...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2018

    Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

    • Downloads: 4043
    • Rating:
  • For Customer Experience Professionals

    Report:The Business Impact Of Customer Experience, 2014

    Business Case: The Customer Experience Maturity Playbook

    Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and customer loyalty. We built three simple models to estimate the impact that...

    • Downloads: 396
  • For Customer Experience Professionals

    Report:Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

    • Downloads: 659
  • For Analyst Relations Professionals

    Report:Case Study: Tuning In To Neustar's Briefing Performance Program

    The Role Of Active Hosts In Briefing Success

    Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:HEROes Are Using Skype — Embrace It

    How To Manage Public UC Based On Skype And Mitigate Risk

    Infrastructure and operations (I&O) professionals who manage unified communications (UC) must decide how to incorporate public connections based on Skype software. HEROes in today's enterprises...

    • Downloads: 215
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

    • Downloads: 2
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For Mobile Voice And Data Services

    This template is provided as a starting-point toolkit in the Telecommunications and Mobility Sourcing Playbook. Also see the report, June 2013, "Evaluate Service Providers Using A Standard...

    • Downloads: 41
  • For CIO Professionals

    Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

    Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

    • Downloads: 610
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Auditing Your Current Communications State - Inventory Tool

    This tool is meant to serve as an inventorying checklist to be used by the IT sourcing and vendor management (SVM) organization during your audit of your company's current  communications...

    • Downloads: 28
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1373
    • Rating:
  • For Marketing Leadership Professionals

    Report:Trial NFC To Connect The Real World With Mobile

    The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

    Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of...

    • Downloads: 718
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

    In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us"...

    • Downloads: 422
    • Rating:
  • For CIO Professionals

    Report:Telcos As Cloud Rainmakers

    Cloud Computing Presents Opportunities And Risks For Telcos And Their Customers

    Cloud computing is changing the telco business model: Traditional telecom offerings migrate into the cloud and evermore over-the-top (OTT) players enter the telco value chain. Corporate CIOs should...

    • Downloads: 1264
    • Rating: