Rob Koplowitz

Vice President, Principal Analyst serving CIOs

Rob serves CIO Professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.

Previous Work Experience

Rob comes to Forrester with many years of experience in enterprise software consulting, product marketing, product management, and strategy. Most recently, he was director of product management at Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing at Oracle Corporation, where he focused on Oracle's content, collaboration, portal, and business intelligence offerings. He also spent fifteen years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.


Education

Rob holds a B.A. in economics from the University of California, Davis.

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303 results in Reports

  • Telecommunication Services
  • For Infrastructure & Operations Professionals

    Report:The CaaS Market Heats Up

    Communications-As-A-Service Generates High Interest And Will Soon Displace Premises-Based Alternatives

    Communications-as-a-service (CaaS) shares many attributes with other as-a-service offerings in its pricing model and delivers voice, conferencing, contact center, IVR, and unified communications...

    • Downloads: 957
  • For Infrastructure & Operations Professionals

    Report:Huawei Takes On The Global Enterprise Market

    Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame

    Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

    • Downloads: 78
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Case Study: Infosys Technologies Helps Develop A TCOE For Telecom New Zealand

    To build a test center of excellence (TCOE) on time and on budget, Telecom New Zealand (TNZ) knew it needed a partner with the expertise required to ensure success. TNZ was seeking a good cultural...

    • Downloads: 325
  • For CIO Professionals

    Report:The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

    • Downloads: 428
  • For CIO Professionals

    Report:Rich Communication Services Can Unlock The Value Of Systems Of Engagement

    The Joyn Initiative Will Help Evolve Engagement Strategies

    As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...

    • Downloads: 123
  • For CIO Professionals

    Report:Demystifying The Mobile Workforce

    Leverage Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles

    Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remotely....

    • Downloads: 1298
    • Comments: 1
  • For Sourcing & Vendor Management Professionals

    Report:How To Create A Realistic Global SLA For Managed Network Services

    Use Industry Standard Metrics And Thresholds For Guidance

    Sourcing and vendor management (SVM) professionals at large multinational companies (MNCs) want to ensure that global service-level agreements (SLAs) for managed network services are as strong as...

    • Downloads: 520
  • For Marketing Leadership Professionals

    Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

    Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

    Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

    • Downloads: 632
    • Rating:
  • Report:Augmented Reality: Emerging Tools To Explore

    eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

    Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

    • Downloads: 628
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Market Overview: US Ethernet Services

    VPLS Growth Drives Momentum As Half Of US Firms Adopt Carrier Ethernet

    Half of all North American enterprises are now deploying carrier Ethernet services, with particular interest in VPLS-based Ethernet LAN (E-LAN) services. However, not all service providers are the...

    • Downloads: 596
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1816
    • Rating:
  • For Marketing Leadership Professionals

    Report:Under The Hood Of Mobile Marketing: Location-Based Marketing

    Making Marketing Content Relevant To Where People Are

    As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based...

    • Downloads: 807
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

    This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 20
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 376
    • Rating:
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: Understanding How US Mobile Tenure Affects Behavior

    An overview of how cell phone tenure affects usage, including key phone features, type of cell phone contract, reasons for switching cell phone providers, and popular providers.

    • For Sourcing & Vendor Management Professionals

      Report:Accelerate Your Videoconferencing Strategy With Managed Services

      IT departments tasked with managing their firm's video estate face rising levels of complexity with the emergence of high-end telepresence solutions. Business stakeholders are demanding support for...

      • Downloads: 419
    • For Infrastructure & Operations Professionals

      Report:Updated Q4 2010: Market Overview: Backup Software-As-A-Service

      The First Of Many IT Ops-Focused SaaS Offerings

      It's been almost two years since we last produced this report, and during that time the vendor landscape has changed considerably; however, one constant remains true: Backup is a struggle for both...

      • Downloads: 857
    • For Marketing Leadership Professionals

      Report:Welcome To The Multidevice, Multiconnection World

      Product Loyalty's New Calculus

      Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

      • Downloads: 1421
    • For Security & Risk Professionals

      Report:Five Steps To Build An Effective Threat Intelligence Capability

      Tools And Technology: The Security Architecture And Operations Playbook

      Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

      • Downloads: 490
      • Comments: 2
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:ASEAN Data Center Study: End User Result Analysis

      This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...

      • Downloads: 48
    • For Sourcing & Vendor Management Professionals

      Report:Emphasize Flexibility In Telecom And Mobility Services Contract Negotiations To Reduce Risk

      Processes: The Telecommunications And Mobility Sourcing Playbook

      This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...

      • Downloads: 103
    • For Customer Experience Professionals

      Report:Why Your Call Center Needs User-Centered Design

      How Focusing On Callers And Agents Can Drive Business Results

      Today, user-centered design isn't widely used to improve call center interactions. That needs to change. When applied in the call center, the core activities of a user-centered design process —...

      • Downloads: 764
    • For CIO Professionals

      Report:Portrait Of A Government Information Worker

      Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration

      North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...

      • Downloads: 537
    • For Marketing Leadership Professionals

      Report:2013 Mobile Trends For Marketers

      Multiyear Strategies And Larger Investments Define This Year

      With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

      • Downloads: 984
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Messaging Vendor Overview

      Making Smart Decisions To Support Your Business Needs

      This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

      • Downloads: 662
      • Rating:
     
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