Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Robert Brosnan

Principal Analyst serving Customer Insights PROFESSIONALS

Find Robert on:
Blog: Customer Insights Blog

Rob services Customer Insights Professionals. He is a leading expert on how businesses can use marketing technologies to build customer relationships and create competitive differentiation. As a principal analyst with Forrester, Rob provides research and consulting to clients on technology strategy, road maps, readiness, benchmarking, and organizational design.

Rob's research focuses on marketing technology trends, forecasts, best practices, requirements planning, organizational models, and ROI assessments. He covers marketing technology products and vendors in campaign management and marketing automation, customer decision management, real-time optimization, and marketing resource management.

Previous Work Experience

His prior work experience includes marketing software development, digital analytics, and marketing strategy. Rob consults with companies in financial services, insurance, telecommunications, retail, and software. Rob also frequently speaks at industry events, and his press coverage includes MarketWatch, The Wall Street Journal, and Destination CRM.

Education

Rob is a gradaute of Clemson University and Indiana University.

Research Coverage:

Campaign Management, Customer Analytics, Customer Intelligence Strategy and Process, Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Automation, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications

Reports (4)
Charts & Figures (11)

Refine your results

Date Range

Past 18 months (1)

4 results in Reports

Robert Brosnan
Customer Analytics

For Customer Insights Professionals
Report:Revisiting The Enterprise Marketing Software Landscape
Consolidation And Growth Drive A Dynamic Software Marketplace
Robert BrosnanFebruary 14, 2012
Marketing today is impossible without significant investments in technology. When Forrester first charted the landscape of marketing technologies in 2007, we found that marketers were investing in...
- Downloads: 904
- Rating:
For Customer Insights Professionals
Report:To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process
Robert Brosnan, Fatemeh KhatiblooNovember 02, 2011
As customer databases grow in functionality and organizational influence, Customer Intelligence (CI) professionals must choose between insourcing and outsourcing strategies to best facilitate their...
- Downloads: 337
For Customer Insights Professionals
Report:How Listening Informs Campaign Management
Robert Brosnan, Zach Hofer-ShallJuly 28, 2011
With customer communication channels growing at an exponential pace, brands must adapt their marketing campaigns to provide messages that are more customer-relevant and that differentiate their...
- Downloads: 452
For Customer Insights Professionals
Report:CI Teams: Blocking And Tackling Is Not Enough
Integrating Customer Data Is Vital, But It's Not The End Goal
Robert BrosnanJuly 19, 2011
We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a...
- Downloads: 321

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Robert Brosnan

Principal Analyst serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

For Customer Insights Professionals

Report:Revisiting The Enterprise Marketing Software Landscape

For Customer Insights Professionals

Report:To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process

For Customer Insights Professionals

Report:How Listening Informs Campaign Management

For Customer Insights Professionals

Report:CI Teams: Blocking And Tackling Is Not Enough

Browse