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Robert Brosnan

Principal Analyst serving Customer Insights PROFESSIONALS

Rob services Customer Insights Professionals. He is a leading expert on how businesses can use marketing technologies to build customer relationships and create competitive differentiation. As a principal analyst with Forrester, Rob provides research and consulting to clients on technology strategy, road maps, readiness, benchmarking, and organizational design.

Rob's research focuses on marketing technology trends, forecasts, best practices, requirements planning, organizational models, and ROI assessments. He covers marketing technology products and vendors in campaign management and marketing automation, customer decision management, real-time optimization, and marketing resource management.

Previous Work Experience

His prior work experience includes marketing software development, digital analytics, and marketing strategy. Rob consults with companies in financial services, insurance, telecommunications, retail, and software. Rob also frequently speaks at industry events, and his press coverage includes MarketWatch, The Wall Street Journal, and Destination CRM.


Education

Rob is a gradaute of Clemson University and Indiana University.

Research Coverage:

Campaign Management, Customer Analytics, Customer Intelligence Strategy and Process, Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Automation, Marketing Measurement, Marketing Resource Management (MRM), Online Marketing Technology, Packaged Applications

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5 results in Reports

  • Robert Brosnan
  • Marketing Methods

  • For Customer Insights Professionals

    Report:Revisiting The Enterprise Marketing Software Landscape

    Consolidation And Growth Drive A Dynamic Software Marketplace

    Robert BrosnanFebruary 14, 2012

    Marketing today is impossible without significant investments in technology. When Forrester first charted the landscape of marketing technologies in 2007, we found that marketers were investing in...

    • Downloads: 918
    • Rating:

  • For Customer Insights Professionals

    Report:Tackle Behavioral Targeting To Modernize Customer Interactions

    Benchmarks: The Cross-Channel Campaign Management Playbook

    Robert BrosnanOctober 9, 2012

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

    • Downloads: 658
    • Rating:

  • For Customer Insights Professionals

    Report:The State Of MRM In 2011

    Marketing Operations Technology Is Increasingly Contextual

    Robert BrosnanSeptember 28, 2011

    Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the middle...

    • Downloads: 559

  • For Customer Insights Professionals

    Report:Measure The Strength Of The Marketing Technology Stack

    Performance Management: The Cross-Channel Campaign Management Playbook

    Robert BrosnanMarch 15, 2013

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

    • Downloads: 190
    • Rating:

  • For Customer Insights Professionals

    Report:Move Beyond Campaigns To Tap Hidden Customer Potential

    Robert BrosnanMay 9, 2013

    Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...

    • Downloads: 139
    • Comments: 1
    • Rating:
 
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