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For Sales Enablement Professionals

Role Profile: The CIO

Understanding And Marketing To The CIO Professional

December 18, 2008

By Emily Van Metre, Eric G. Brown with Alex Cullen, Christina Lee

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Why Read This Report

Knowing your customers will help your sales force start the right conversation with a prospect, understand how your products are relevant to your customers' daily life, and in the end help to land you a sale. This role profile will take you through key attributes of the CIO so that you understand this role's job, organizational structure, success imperatives, and key decision-making factors and obstacles. Use this role profile to better craft compelling messages and share-capturing campaigns for your CIO customers.
Tags: B2B Marketing, Interactive Marketing Strategy and Process, IT Management, IT Organization, IT Serving the Business, Organizational Design & Change Management, Sourcing & Procurement, Sourcing Strategy & Execution, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • The CIO Has A Background In Technology And Business Leadership
  • CIOs Should Focus Ultimately On Getting Business Results
  • How Should You Position Your Value To The CIO?
  • Role-Based Marketing In Action
  • Related Research Documents
 
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