Executive Summary (This is a document excerpt)

When they are designed well, rich Internet applications (RIAs) enable firms to offer more interactivity than what is feasible in HTML. The majority of online consumers who have used RIAs say these applications improve their Web experiences — primarily because they find RIAs easy to use. To take advantage of this enthusiasm, firms need to provide clear paths to RIAs, make sure they are free of well-known usability problems, and deploy RIAs when they are likely to have the best impact.

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