(Length: 6 pages)

Executive Summary (This is a document excerpt)

There's a lot of buzz around the blogging phenomenon but the numbers show that there are only four million active bloggers in Europe. However, European bloggers are very attractive to marketers as these consumers are young, early adopters of new technologies, and heavy Internet users. They also trust each other and are more open-minded than the average online consumer. Savvy marketers will take into account those differences before entering the blogosphere.