Ron Rogowski

Principal Consultant serving Customer Experience PROFESSIONALS

Ron is a principal consultant serving Customer Experience Professionals. During his 13-year tenure as a Forrester analyst, Ron has helped companies develop and execute digital-first customer experience strategies. He has pioneered methodologies for evaluating how well companies deliver on the needs and expectations of today's multi-touchpoint customers.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group. During his time at Giga, Ron was responsible for managing its user experience evaluation business. Prior to that, he worked at Kyodo News Markets in Tokyo.

Education

Ron has a B.A. in English and Japanese from the University of Richmond.

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17 results in Reports

  • Ron Rogowski
  • eCommerce
  • For Customer Experience Professionals

    Report:Digital Customer Experience Trends To Watch, 2013

    Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum...

    • Downloads: 2374
    • Rating:
  • For Customer Experience Professionals

    Report:Web Site Content That Builds Brands

    Web content is the backbone of a company's online brand presence. But many firms struggle to provide useful, relevant content that allows users to accomplish their goals and supports the company's...

    • Downloads: 1523
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand-Building Web Sites, 2007

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of 20 Top Brands

    How good is the overall experience offered by top brands' Web sites today? To find out, we graded the sites of 20 of the world's top brands on how well they cater to user needs (Brand Action) and how...

    • Downloads: 963
  • For Customer Experience Professionals

    Report:Web Site Imagery That Builds Brands

    Brand-building Web site imagery helps target users accomplish their goals while reinforcing key brand attributes. While many firms struggle to incorporate brand-building imagery on their sites, we...

    • Downloads: 926
  • For Customer Experience Professionals

    Report:Web Site Layouts That Build Brands

    Web site layouts help companies build brands by focusing attention on the content and function users need most and creating visual continuity across channels. While many firms struggle to craft brand...

    • Downloads: 932
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Luxury Accessories

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Luxury Accessory Brands

    The luxury accessories industry features some of the most recognized brand names in the world, like Chanel, Gucci, Louis Vuitton, Rolex, and Tiffany & Co. But how good is the brand experience offered...

    • Downloads: 746
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Financial Services

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Financial Services Brands

    The financial services industry features some of the most recognized brand names in the world, like Citi Smith Barney, JP Morgan-Chase, Merrill Lynch, Morgan Stanley, and UBS. But how good is the...

    • Downloads: 678
  • For Application Development & Delivery Professionals

    Report:Advance To Next-Generation Personalization

    Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 925
    • Comments: 1
    • Rating:
  • For Customer Experience Professionals

    Report:Meet The Changing Needs Of Connected Customers

    Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

    • Downloads: 829
    • Rating:
  • For Customer Experience Professionals

    Report:Key Considerations For Designing User Experiences On The iPad

    Tailor Apps For The iPad's Unique Form Factor And User Behaviors

    The iPad's popularity has caused customer experience professionals to take a hard look at providing relevant experiences for yet another device. Because of the iPad's unique form factor and use...

    • Downloads: 1042
  • For Customer Experience Professionals

    Report:What Consumers Want From Automotive Web Sites In 2009

    Forrester recently asked more than 4,500 consumers why they visit auto manufacturer sites. While most site visitors come to perform basic research activities, users expect to find less-trafficked...

    • Downloads: 769
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Automotive

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Automotive Brands

    The automotive industry features some of the most recognized high-end brand names in the world including Audi, BMW, Lexus, Mercedes-Benz, and Porsche. But how good is the brand experience offered by...

    • Downloads: 567
  • For Customer Experience Professionals

    Report:Mobile Moments Transform Customer Experience

    Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 679
    • Rating:
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Consumer Electronics

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Consumer Electronics Brands

    The consumer electronics industry features some of the most recognized brand names in the world, like LG, Panasonic, Philips, Samsung, and Sony. But how good is the brand experience offered by major...

    • Downloads: 418
  • For Customer Experience Professionals

    Report:How Well Do Sites Build Their Brands?

    Forrester Examines Results Of 107 Brand Image Reviews

    Forrester has completed 107 Brand Image Reviews since June 2005. The data shows that, on average, firms fail to support the emotional and experiential aspects of their brands online. Layouts that...

    • Downloads: 247
  • For Customer Experience Professionals

    Report:How Customer Experience Professionals Can Use The Splinternet Engagement Index

    The Splinternet Engagement Index

    This report, originally written for market insights professionals, includes content relevant to customer experience professionals. Here's why: Firms deliver experiences across an increasing array of...

    • Downloads: 306
  • For Customer Experience Professionals

    Report:eBay San Dimas Marks A New Era For RIAs

    Desktop RIAs Outgrow Browsers To Offer Immersive User Experiences

    The much-anticipated beta version of eBay San Dimas has arrived, ushering in a new era in rich Internet applications (RIAs). Adobe Integrated Runtime (AIR, formerly known as Apollo) applications like...

    • Downloads: 114