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For CMO Professionals
Landscape: The 21st Century Brand Marketing Playbook
Technology-empowered consumers today have access to more information on brands than ever before and demand more of these brands. In turn, chief marketing officers (CMOs) are challenged to understand...
- Downloads: 323
For Customer Insights Professionals
Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening
Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...
- Downloads: 753
For Marketing Leadership Professionals
Report:Technographics® Survey Highlights: How Latin American Consumers Connect With Companies Online
Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil)
This highlight deck summarizes the key findings related to connecting with companies online from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the first...
- Downloads: 2