About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

In her role as an analyst, Roxana focuses on technology's impact on the market research industry. She tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, and helps clients understand how to incorporate them into their research mix and combine them with traditional research methods. In addition, she leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer.
She is also an expert on Latin American consumer behavior and technology adoption and is responsible for managing Forrester's Latin American Technographics® research. She frequently advises clients on entering the Latin American market, understanding Latin American consumer segments, and increasing their visibility in this fast-changing region.
Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, Future of Consumer Intelligence, Market Research in a Mobile World and The Market Research Event. In addition, she has spoken at several conferences specializing in understanding the Latin American market, including ESOMAR's Latin American conference, Portada's Pan-Regional Advertising and Media Summit, and Ciab FEBRABAN. Her research has been cited in AdAge, the UK's Research, and was also highlighted in the book Latino Link: Building Brands Online with Hispanic Communities and Content.
Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on sound survey design and data collection methodologies and on using advanced analytic tools on our Consumer Technographics data as well as on custom research surveys. Prior to her current role, Roxana was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.
Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.
Most People Are Happy To Wait To Upgrade To 3D TV
At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...
Why The Most Solid Thing In Your Product Strategy Is Virtual
All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

Strategies To Counter Disruptive Smartphone Competition
Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...
Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of...
What Radio Strategists Can Do Right Now To Regain Momentum
Despite challenging times, traditional radio has a lot of unique strengths that it can leverage to survive and thrive in the current media climate. While it's a formidable competitor to traditional...

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...
An Empowered Report: Content Is A Product, Too
Disruptive consumer behavior is profoundly affecting your ability to engage consumers through traditional media and marketing channels. Empowered product strategists within your organization must be...
Use SPARC To Create Digital Content Experiences That Users Will Pay For
Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content, traditional...
What European Consumers Want From The Emerging Platform
Although TV manufacturers are bringing new generations of connected TVs to the European marketplace in 2011, consumers are not yet fully enthused by the concept. When asked what features they would...
The Case For A Music Product Strategy Reset
Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...
The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy
The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching FT.com via an HTML5 web application. This lets it distribute a digital version of its content to...
This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...
US Connected TV Forecast, 2010 To 2015
Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...
For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

Canada Is Like The US In Growth, But Different In Mix Of Purchases
Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...
Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...
