Roxana Strohmenger

Data Insights Innovation Analyst serving Customer Insights PROFESSIONALS

In her role as an analyst, Roxana focuses on technology's impact on the market research industry. She tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, and helps clients understand how to incorporate them into their research mix and combine them with traditional research methods. In addition, she leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer.

She is also an expert on Latin American consumer behavior and technology adoption and is responsible for managing Forrester's Latin American Technographics® research. She frequently advises clients on entering the Latin American market, understanding Latin American consumer segments, and increasing their visibility in this fast-changing region.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, Future of Consumer Intelligence, Market Research in a Mobile World and The Market Research Event. In addition, she has spoken at several conferences specializing in understanding the Latin American market, including ESOMAR's Latin American conference, Portada's Pan-Regional Advertising and Media Summit, and Ciab FEBRABAN. Her research has been cited in AdAge, the UK's Research, and was also highlighted in the book Latino Link: Building Brands Online with Hispanic Communities and Content.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on sound survey design and data collection methodologies and on using advanced analytic tools on our Consumer Technographics data as well as on custom research surveys. Prior to her current role, Roxana was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Media & Entertainment
  • Technology Product Strategies
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    • Downloads: 963
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  • For Marketing Leadership Professionals

    Report:Which Device Offers The Best Music Experience?

    From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

    • Downloads: 432
  • For eBusiness & Channel Strategy Professionals

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    • Downloads: 542
  • For CIO Professionals

    Charts & Figures:Forecast: Smart Computing Software As Share Of US Software Market, 2008 To 2017

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  • For Marketing Leadership Professionals

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    • Downloads: 1260
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  • For Marketing Leadership Professionals

    Report:Put Video At The Heart Of Your Content Strategy

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    • Downloads: 843
  • For Marketing Leadership Professionals

    Report:US Tablet Buyers Are Multi-PC Consumers

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    • Downloads: 973
  • For Marketing Leadership Professionals

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    • Downloads: 561
  • For Marketing Leadership Professionals

    Tool:CPG Sites Score Below The Industry Averages

  • For CIO Professionals

    Tool:Allocation Of IT Budget By Industry

  • For CIO Professionals

    Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

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    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

    • Downloads: 492
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  • For Marketing Leadership Professionals

    Report:Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

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    • Downloads: 1168
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

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    • Downloads: 23
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  • For Marketing Leadership Professionals

    Report:How News Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice

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    • Downloads: 346
  • For Application Development & Delivery Professionals

    Report:Play Around With New Techniques For Requirements Collection

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    • Downloads: 440
  • For Marketing Leadership Professionals

    Report:Disruptive Trends 2011

    Product Innovation At Market Leaders Must Leverage Disruptive Strategies

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    • Downloads: 2072
  • For Marketing Leadership Professionals

    Report:Forrester's Paid Content Checklist

    Use A Structured Framework To Build A Digital Paid Content Strategy

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    • Downloads: 532
  • For Security & Risk Professionals

    Report:Japan Cloud Computing 2010: End User Adoption Trends

    This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...

    • Downloads: 32
  • For Marketing Leadership Professionals

    Report:E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

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    • Downloads: 400
  • For Marketing Leadership Professionals

    Tool:Luxury Sites Suffer Compared With Industry Averages

  • For Marketing Leadership Professionals

    Tool:How Can You Appeal To Those Of Your Consumers Who Are Watching Online Video?

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In The Middle East And Africa (MEA): Regional Overview

    This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...

    • Downloads: 32
  • For Marketing Leadership Professionals

    Report:How Luxury Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

    • Downloads: 530
 
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