Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range




8 results in Everything

  • John Dalton
  • For Customer Experience Professionals

    Report:Digital Customer Experience Trends, 2014

    Landscape: The Digital Customer Experience Improvement Playbook

    In 2013, the number and variety of digital touchpoints blossomed, and a new breed of digital innovators rushed forward, blending online and offline experiences. In parallel, privacy concerns...

    • Downloads: 981
    • Rating:
  • For Customer Experience Professionals

    Report:Key Takeaways From Forrester's 2013 Customer Experience Forum: Engage Employees

    At Forrester's Forum For Customer Experience Professionals East, speakers presented best practices and case studies detailing how to boost customer experience to the next level. While they shared...

    • Downloads: 340
  • For Customer Experience Professionals

    Report:Design Enjoyable Experiences Now

    Enjoyment is one of the best possible outcomes of any customer experience. But the majority of firms can barely design a useful, usable experience, much less a pleasurable one. Recent advances in the...

    • Downloads: 490
    • Rating:
  • For Customer Experience Professionals

    Report:Prototyping For Customer Experience

    Prototypes fuel ideation, provide a vehicle for gathering user feedback, and facilitate communication by exposing design assumptions. Customer experience professionals who understand the benefits and...

    • Downloads: 464
  • For Customer Experience Professionals

    Report:Key Takeaways From Forrester's 2013 Customer Experience Forum West

    CX Leaders Highlight Customer Understanding And Culture

    At Forrester's 2013 Forum For Customer Experience Professionals West in Los Angeles, speakers representing industries ranging from hospitality to windshield repair presented best practices for...

    • Downloads: 241
  • For Customer Experience Professionals

    Report:Case Study: Rogers Communications Pilots A New Customer Experience Strategy

    In 2011, the customer experience team at Rogers Communications, Canada's largest telecommunications carrier, was beating its collective head against a wall — how could it operationalize its...

    • Downloads: 434
    • Rating:
  • For Customer Experience Professionals

    Report:Predictions 2014: Customer Experience

    Customer experience (CX) made big news in 2013, with firms investing big bucks in boosting their CX efforts and cringe-inducing failures making international headlines. In 2014, expect two dominant...

    • Downloads: 670
    • Comments: 1
  • For Customer Experience Professionals

    Report:The Services Frontier For The Digital Consumer

    Services For The Digital Self

    This report, originally written for CIOs, includes content relevant to chief customer officers. And here's why: As consumers continue to aggregate data — spanning personal and work-related...

    • Downloads: 214
    • Rating: