Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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11 results in Reports

  • Roxana Strohmenger
  • Market Research
  • For Customer Insights Professionals

    Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

    Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

    Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

    • Downloads: 277
  • For Customer Insights Professionals

    Report:End-Of-Life: The Forrester Wave™ EFM Satisfaction And Loyalty Solutions

    After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

    • Downloads: 181
  • For Customer Insights Professionals

    Report:End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers

    After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

    • Downloads: 144
    • Comments: 2
  • For Customer Insights Professionals

    Report:The Mobile Market Research Landscape 2012

    An Overview Of The Different Ways You Can Leverage Mobile In Your Research

    Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

    • Downloads: 664
  • For Customer Insights Professionals

    Report:How To Plan For Mobile Online Survey Takers

    Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

    • Downloads: 196
  • For Customer Insights Professionals

    Report:How Using Neuroscience Techniques Can Help Understand The Consumer's Mind

    Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions

    Market insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...

    • Downloads: 432
    • Rating:
  • For Customer Experience Professionals

    Report:The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

    IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack

    In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...

    • Downloads: 769
  • For Customer Insights Professionals

    Report:Are You Ready For Social Market Research?

    Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening

    Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

    • Downloads: 770
    • Rating:
  • For Customer Insights Professionals

    Report:How Prediction Markets Help Forecast Consumers' Behaviors

    Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool

    Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...

    • Downloads: 579
  • For Customer Experience Professionals

    Report:An Overview Of Enterprise Feedback Management Vendors And Their Capabilities

    The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together

    Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would...

    • Downloads: 709
  • For Marketing Leadership Professionals

    Report:Latin American Social Technographics® Revealed

    How Can Companies Leverage Latin Americans' Love of Social Media?

    Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

    • Downloads: 107