Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Marc Cecere
  • For Chief Information Officer Professionals

    Blog:What Should IT Do If Empowered BT Increases In Popularity?

    An empowered BT model includes the idea that end users will take on some functions that are typically performed within an IT organization. These may include selecting and deploying applications,...

    • For Chief Information Officer Professionals

      Blog:What Keeps CIOs Up At Night?

      We’d like to know what job responsibilities give CIOs insomnia, either by responding to this blog or by contacting us directly to be interviewed. The interviews will take less than an hour and...

      • For Chief Information Officer Professionals

        Blog:A Structural Tune-Up For An Applications Organization

        I was talking with a client the other day about the reporting structure of her applications organization. The group had a single leader, but underneath, it was subdivided into groups that were a...

        • For Chief Information Officer Professionals

          Blog:Prepare to make compromises when selecting a CIO

          Look over a list of CIO requirements and you come up with Superman. Great skill in communication, strategy, business knowledge, IT knowledge, consistency with culture, operational...

          • For Chief Information Officer Professionals

            Blog:During a transformation, front end load the most important changes

            Recently, I’ve been digging into two related issues: how CIOs facilitate business change; and how organizations define what systems, organizations and other elements should be local or...

            • For Chief Information Officer Professionals

              Blog:The CIO’s Role In Business Transformation

              At our recent CIO Forum in D.C., I had a number of conversations with clients who either had gone through or were going through a business transformation. From our talks, one theme jumped out at me...