Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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7 results in Reports

  • Application Development
  • Manufacturing
  • For CIO Professionals

    Report:SharePoint Adoption: Content And Collaboration Is Just The Start

    Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

    Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

    • Downloads: 1491
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1143
  • For Application Development & Delivery Professionals

    Report:Open Source And Cloud-Based Integration Trends

    A Recent Forrester Survey Shows Divergent Plans

    Open source and cloud-based integration solutions are becoming more prevalent in many organizations. Still, many others are resisting these new alternatives, sometimes based on rational concerns but...

    • Downloads: 883
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 171
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: End User Behavior Monitoring

    Monitor Internal End User Behavior To Optimize Workforce Productivity

    Rapid consumer technology innovation in smartphones, tablets, mobile applications, and wearables is increasing the hardware and software choices available for business users so that business services...

    • Downloads: 153
  • For Application Development & Delivery Professionals

    Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

    • For Enterprise Architecture Professionals

      Report:Case Study: Technology Innovation Enables Nongfu Spring To Strengthen Market Leadership

      It's not easy for a local Chinese company to grow to occupy the leading position in a highly competitive market segment. But Nongfu Spring did this in the bottled water manufacturing industry in...

      • Downloads: 144