Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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825 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Best Practices: IT Asset Management

    Best Practices To Use For Starting Or Renewing Asset Management Programs

    For the past decade, technology management has been deploying critical business applications to enable other business divisions and executive management to better control and manage business...

    • Downloads: 353
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 164
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 105
  • For Marketing Leadership Professionals

    Report:2013 Mobile Trends For Marketers

    Multiyear Strategies And Larger Investments Define This Year

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

    • Downloads: 1653
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 705
  • For Security & Risk Professionals

    Report:Endpoint Security Trends, Q2 2013 To Q4 2014

    New Disruptors For Endpoint Security Through 2014

    Every year, Forrester conducts a number of global surveys of IT security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 464
  • For Sourcing & Vendor Management Professionals

    Report:The Renegade Technology Buyer In Asia

    Technology is now too important for the business not to be involved. Business decision-makers in Asia also mention that frustration with their IT department pushes them to spend directly on IT...

    • Downloads: 44
  • For Infrastructure & Operations Professionals

    Report:The State Of Business Technology Resiliency, Q2 2014

    Infrastructure and operations (I&O) leaders have a growing number of services and tools to better prepare themselves for any type of event, whether it's natural or manmade; however, that doesn't mean...

    • Downloads: 159
  • For Sourcing & Vendor Management Professionals

    Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

    The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

    • Downloads: 864
  • For Security & Risk Professionals

    Report:Source Your Identity And Access Management Capabilities

    Build/Buy Capabilities: The Identity And Access Management Playbook

    Reducing the costs of an identity and access management (IAM) solution has been a top priority for security and risk professionals for a long time. Although IAM solutions have matured significantly...

    • Downloads: 1061
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Asia Pacific Carrier Ethernet Services, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 22-criteria evaluation of carrier Ethernet vendors, we identified and qualified seven global and regional service providers that offer unmanaged site-to-site carrier Ethernet services...

    • Downloads: 143
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    Benchmarks: The Service Management and Automation Playbook

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 354
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Midrange Storage, Q3 2011

    Unified Storage Architectures Enable Private Cloud Environments

    The storage industry is undergoing a transition. Infrastructure and operations (I&O) execs know that storage is a core component of enabling private cloud environments. But to achieve cloud...

    • Downloads: 812
  • For Infrastructure & Operations Professionals

    Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

    Processes: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

    • Downloads: 227
  • For CIO Professionals

    Report:Great Mobile Experiences Are Built On Systems Of Engagement

    Vision: The CIO's Mobile Engagement Playbook

    By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

    • Downloads: 1012
  • For Sourcing & Vendor Management Professionals

    Report:Five Best Practices For SaaS Governance

    Balance Customer Experience And Agility With Risk Mitigation

    Software-as-a-service (SaaS) solutions are an essential part of business strategy in the age of the customer, as they enable better collaboration between employees and customers and support a faster,...

    • Downloads: 137
  • For Marketing Leadership Professionals

    Report:Forrester Research Digital Devices Forecast, 2011 To 2016 (Europe)

    ForecastView Spreadsheet

    Personal digital device users for portable media devices, tablets, dedicated eReaders, and portable gaming devices in the seven Western European countries of France, Germany, Italy, Netherlands...

    • Downloads: 7
  • For Infrastructure & Operations Professionals

    Report:Tech Spotlight: Endpoint Backup In The Enterprise

    In The Vacuum Left By IT, Employees Are Resorting To Their Own Backup Methods

    There is no stopping the rise of the anytime, anywhere worker. These employees are highly mobile, they use a variety of devices to do their jobs, and they work from many different locations during...

    • Downloads: 138
  • For CIO Professionals

    Report:Quick Take: Microsoft Recognizes That It's A Mobile World After All And Buys Nokia

    But Vertical Integration Of Hardware And Software Is Just One Piece Of A Much Bigger Puzzle

    On September 3, 2013, Microsoft announced that it plans to purchase Nokia's devices-and-services business for $7.2 billion, including its agreement to license Nokia intellectual property. This...

    • Downloads: 155
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement

    CIOs Must Plan Now For New Systems Of Engagement

    By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

    • Downloads: 4042
  • For Infrastructure & Operations Professionals

    Report:Networking Predictions For 2013

    Networking's Renaissance Breaks Down The Technology Silos And Introduces Teamwork

    As infrastructure & operations (I&O) leaders move aggressively to execute on their private cloud plans, they've run headlong into growing frictions between networking professionals and the rest of...

    • Downloads: 1225
  • For Security & Risk Professionals

    Report:Industry Spotlight: US Healthcare Security Budgets, Priorities, And Challenges

    Healthcare Providers Must Move Beyond Compliance To Improve Security

    Historically, IT security teams within US healthcare providers have had much smaller budgets than counterparts in other industries. As a result, they have struggled to implement advanced security...

    • Downloads: 320
  • For Security & Risk Professionals

    Report:Brief: S&R Pros Remain Unprepared To Address Virtualization And Cloud Security Risks

    S&R Pros Must Accelerate Their Knowledge, Skills, And Approach To Avoid Failure

    For years, infrastructure and operations (I&O) leaders have embraced virtualization as a means to achieve consolidation and cost savings. Today, virtualization offers more than just cost savings: It...

    • Downloads: 176
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Europe, Q3 2013

    European IT infrastructure and operations (I&O) executives and their teams often ask Forrester for private cloud adoption data to inform their cloud strategy and compare their progress with their...

    • Downloads: 220
  • For Infrastructure & Operations Professionals

    Report:Jumpstart Continuous Infrastructure Improvement With Six Best Practices

    Continuous Improvement: IT Infrastructure Playbook

    Under constant pressure to meet growing business demands and expectations, enterprise technology management departments prioritize consolidation initiatives and seize the opportunity to try out new...

    • Downloads: 243