Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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814 results in Reports

  • IT Infrastructure & Operations
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

    • Downloads: 118
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 281
  • For Application Development & Delivery Professionals

    Report:Continuous Delivery Is Reshaping The Future Of ALM

    The novelist William Gibson has noted that "The future is already here — it's just not very evenly distributed." That's precisely the current state of affairs with application life-cycle...

    • Downloads: 659
  • For Infrastructure & Operations Professionals

    Report:An Infrastructure Can Only Be As Efficient As DNS, DHCP, And IP Address Management

    I&O Should Focus Its Energies On DDI Operations, Not Development

    When was the last time you heard of a company building its own personal computers for its employees? Cobbling together hard drives, CPUs, memory, and operating systems is not cost-effective or a core...

    • Downloads: 492
  • For Infrastructure & Operations Professionals

    Report:Guarantee Business Value From Technology Monitoring

    Introducing Forrester's Blueprint For Holistic Business Technology Monitoring

    Technology-based services fuel the business. The technology choices that the I&O organization makes are intrinsic to business capability performance and increasingly important to improving IT's...

    • Downloads: 290
  • For Marketing Leadership Professionals

    Report:Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

    • Downloads: 518
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 101
  • For Customer Experience Professionals

    Report:Best And Worst Of Website Experience, 2011

    This report is an update to "Best And Worst Of Website User Experience, 2011" originally published on November 18, 2011. This report outlines how customer experience professionals can benchmark...

    • Downloads: 1994
  • For CIO Professionals

    Report:Cloud Brokers Become Change Agents

    Understanding The Cloud Broker Opportunity

    The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

    • Downloads: 687
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Enterprise Endpoint Backup And Recovery Solutions

    Protect And Enable The Anytime, Anywhere Worker With Client Data Protection

    The information workers of today look very different from those just a few years ago. Today, they work in more places on more devices and expect services to be available 24x7. They create data on...

    • Downloads: 84
  • For Infrastructure & Operations Professionals

    Report:Market Overview: The Top 10 Workload Automation Vendors, Q1 2014

    Many of our day-to-day activities rely on mass-produced commodities. The information that magically appears on our smart devices depends on our ability to organize, sort, normalize, process, and...

    • Downloads: 166
  • For Enterprise Architecture Professionals

    Report:Brief: The Chinese Cloud Market Is Entering A New Era

    The Chinese cloud market has grown quickly over the past three years. However, cloud providers have focused primarily on the basic features of infrastructure-as-a-service (IaaS) offerings and have...

    • Downloads: 99
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 585
  • For CIO Professionals

    Report:Enable Workplaces Of The Future, Now!

    Flexible Work And Cowork Redefine Workplace Diversity

    If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

    • Downloads: 776
  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 858
  • For Infrastructure & Operations Professionals

    Report:Case Study: Loyola Marymount University Embraces ITSM To Improve Service

    For Loyola Marymount University's (LMU's) Information Technology Services (ITS), underdeveloped process, limited communication and transparency, as well as outdated tools and a siloed organization,...

    • Downloads: 170
  • For CIO Professionals

    Report:Write An Effective Cloud Use Policy

    Encourage Cloud Consumption The Right Way

    You know your company is using cloud services; our Forrsights Software Survey, Q4 2011 shows that the average enterprise has between four and 12 software-as-a-service (SaaS) services in use already,...

    • Downloads: 380
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Backup And Recovery Software, Q2 2013

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 61-criteria evaluation of enterprise backup and recovery software vendors, we identified the six most significant software providers — ASG, CommVault, EMC, HP, IBM, and Symantec...

    • Downloads: 559
  • For Security & Risk Professionals

    Report:Charter A Mobility Council With Seven Tasks

    Stakeholder Needs: The Mobile Security Playbook

    Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

    • Downloads: 978
  • For CIO Professionals

    Report:Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech buying...

    • Downloads: 163
  • For Application Development & Delivery Professionals

    Report:Unified Communications Purchase Plans 2012

    The UC Market Matures And Consolidates

    Unified communications (UC) remains a priority for infrastructure and operations (I&O) professionals. In Forrester's Forrsights Networks And Telecommunications Survey, Q1 2011, we asked 547 North...

    • Downloads: 974
  • For Infrastructure & Operations Professionals

    Report:Virtual Network Infrastructure

    Orchestrating The Right Services For Each User Requires I&O To Invest In A Scalable, Secure, Shared, Simplified, And Standardized Network Infrastructure

    Server virtualization started a chain reaction that is transforming infrastructure and operations (I&O). Your network infrastructure isn't immune, but the reaction has been delayed. Current...

    • Downloads: 786
  • For Application Development & Delivery Professionals

    Report:Forrester's Best Practices Framework For Continuous Delivery Self-Assessment

    Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

    • Downloads: 38
  • For CIO Professionals

    Report:Framing The Business And IT Impact Of Mobile And Remote Work

    Business Leaders Must Focus On People, Technologies, And Facilities Management

    With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...

    • Downloads: 695
  • For Security & Risk Professionals

    Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

    • Downloads: 446