Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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818 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:The CCI Market Is Poised For Growth

    Benchmarks: The Communications And Collaboration Infrastructure Playbook

    This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their communications and collaboration infrastructure budgets, priorities, motivations,...

    • Downloads: 138
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

    • Downloads: 121
  • For Sourcing & Vendor Management Professionals

    Report:Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

    European IT Departments Are Serious About The "Second Wave" Of Mobile Enterprise Deployment

    Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North...

    • Downloads: 210
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For PC Refresh

    Over the past few years, SVM professionals have lived through an era of commoditization for PCs, facilitated by sourcing processes such as RFxes and online reverse auctions. In reviewing our clients'...

    • Downloads: 55
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 283
  • For Infrastructure & Operations Professionals

    Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

    Vision: The Workforce Enablement Playbook

    This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...

    • Downloads: 353
  • For Sourcing & Vendor Management Professionals

    Report:Demystifying BYOD In Europe

    BYOD Creates Challenges — But There Are Paths To Compliant Productivity

    Much has been written and debated about the rising popularity of bring-your-own-device (BYOD) throughout the world. Whereas BYOD policies in North America have become more mature, the subject of BYOD...

    • Downloads: 249
  • For Infrastructure & Operations Professionals

    Report:Empower Salespeople With Tablets To Drive Value For Your Business

    Partner With Sales Leaders Or Lose Control Of Tablet Purchasing

    Businesses increasingly look to infrastructure and operations (I&O) professionals to purchase tablets for their companies' employees, but not as a standard-issued device (i.e., a device that's...

    • Downloads: 194
  • For Infrastructure & Operations Professionals

    Report:Guarantee Business Value From Technology Monitoring

    Introducing Forrester's Blueprint For Holistic Business Technology Monitoring

    Technology-based services fuel the business. The technology choices that the I&O organization makes are intrinsic to business capability performance and increasingly important to improving IT's...

    • Downloads: 293
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2012

    Demystifying The Tech Markets Of Asia And The Pacific

    For most tech vendors, the Asia Pacific market is the new frontier — a region of fast growth, endless opportunity, and dynamic businesses unencumbered by the legacy technologies and practices...

    • Downloads: 1149
  • For Sourcing & Vendor Management Professionals

    Report:Managed Mobile Workplace Services In Europe

    IT And Network Players Go Head To Head

    Mobile workplace services will be a cornerstone for mobile productivity and employee satisfaction for years to come. European CIO organizations are aware of the need for a strategic approach to this...

    • Downloads: 192
  • For Sourcing & Vendor Management Professionals

    Report:How To Reduce IBM System z Mainframe Software Costs

    Two Strategies And Six Tips To Save Money In 2012

    If your organization is running an IBM System z mainframe, there are several ways you may be able to do more with less. As a sophisticated sourcing and vendor management (SVM) professional, you've...

    • Downloads: 289
  • For Marketing Leadership Professionals

    Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...

    • Downloads: 7
  • For Sourcing & Vendor Management Professionals

    Report:Avoiding The Compliance Challenges Of Software Virtualization

    Avoid Licensing Issues By Understanding The Rules And Employing Software Optimizing Technology

    There are many benefits associated with software virtualization, and the majority of Forrester clients have already started their virtualization journey. However, like any licensing metric, the devil...

    • Downloads: 178
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Unveils ACI — New Private Clouds Can Try It; Other I&O Pros Should Wait

    Cisco's Insieme 'Spin-In' Is Directionally Correct, But Many I&O Pros Can't Take Full Advantage Of Its Features Until Q2 2014

    On November 6, 2013, Cisco announced the company's newest next-generation data center solution — Application Centric Infrastructure (ACI) — that includes new hardware, new firmware, and a...

    • Downloads: 154
  • For CIO Professionals

    Report:Smart Process Applications Fill A Big Business Gap

    They Will Grow Twice As Fast As The Enterprise Application Market

    Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

    • Downloads: 890
  • For Infrastructure & Operations Professionals

    Report:Case Study: News UK Transformed Its Data Center To Become More Agile

    In the past decade, news media companies have witnessed substantial disruptive changes in their marketplace, spurring them to significantly accelerate their IT transformation initiatives. As we have...

    • Downloads: 156
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O BT Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 333
  • For Infrastructure & Operations Professionals

    Report:Market Overview: On-Premises Mobile Device Management Solutions

    Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely

    To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

    • Downloads: 2156
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Enterprise Endpoint Backup And Recovery Solutions

    Protect And Enable The Anytime, Anywhere Worker With Client Data Protection

    The information workers of today look very different from those just a few years ago. Today, they work in more places on more devices and expect services to be available 24x7. They create data on...

    • Downloads: 86
  • For Application Development & Delivery Professionals

    Report:Application Delivery In The Modern Age

    Vision: The Modern Application Delivery Playbook

    Rapid evolution in cloud and mobile applications and the permeation of social media throughout the developer community have led to a new approach in the way that organizations deliver business value...

    • Downloads: 502
  • For Infrastructure & Operations Professionals

    Report:Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

    • Downloads: 426
  • For Security & Risk Professionals

    Report:Develop Your Road Map For Zero Trust Network Mitigation Technology

    Road Map: The Security Architecture And Operations Playbook

    This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

    • Downloads: 1455
  • For Enterprise Architecture Professionals

    Report:Brief: The Chinese Cloud Market Is Entering A New Era

    The Chinese cloud market has grown quickly over the past three years. However, cloud providers have focused primarily on the basic features of infrastructure-as-a-service (IaaS) offerings and have...

    • Downloads: 103
  • For Infrastructure & Operations Professionals

    Report:Mobile Management Takes A 180-Degree Turn

    Focus Quickly Shifts From Managing Mobile Devices To Managing Apps And Data

    The managed mobile environment services market is about to go through a fundamental change. Currently, traditional providers focus on managing the device and its security. Moving forward, Forrester...

    • Downloads: 1214