Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

841 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Is Software-Defined Networking Ready For The Enterprise? Part 2 Of 3

    Enterprises And Vendors Need A Lot More Wrinkles On Their Face

    Even though software-defined networking (SDN) is widely popular with cloud providers, carriers, and universities, today's SDN solutions won't cure enterprise infrastructure and operations' (I&O's)...

    • Downloads: 357
  • For Marketing Leadership Professionals

    Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

    • Downloads: 402
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 656
  • For Infrastructure & Operations Professionals

    Report:Tech Spotlight: Endpoint Backup In The Enterprise

    In The Vacuum Left By IT, Employees Are Resorting To Their Own Backup Methods

    There is no stopping the rise of the anytime, anywhere worker. These employees are highly mobile, they use a variety of devices to do their jobs, and they work from many different locations during...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    Landscape: The CRM Playbook

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 1117
  • For CIO Professionals

    Report:Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

    • Downloads: 209
  • For CIO Professionals

    Report:Protect Your Data In The Cloud

    New Vendors Emerge To Help You Define, Dissect, and Defend Your Data

    Google and salesforce.com are improving security features, but their solutions inherently silo data and restrict some of technology management's ability to control the application. The complexity...

    • Downloads: 449
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Application Performance Management, Q4 2011

    A Pragmatic Approach To Service Quality

    In today's challenging economic times, business productivity takes precedence over many other considerations. To achieve a quality of service that's in line with this goal, IT infrastructure and...

    • Downloads: 1384
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 897
  • For Infrastructure & Operations Professionals

    Report:Forrester's IT Infrastructure Maturity Assessment

    Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...

    • Downloads: 75
  • For Infrastructure & Operations Professionals

    Report:Case Study: Cornerstone OnDemand Makes End User Experience The Priority For IT Operations

    Companies with distributed operations often struggle with managing customer experience. This report summarizes some of the major lessons learned from Cornerstone OnDemand, a cloud-based talent...

    • Downloads: 151
  • For CIO Professionals

    Report:Drive Savings And Profits With Cloud Economics

    We all believe that cloud computing can save us money but aren't sure how to maximize these savings. Firms almost always consider cloud computing a cost advantage compared to the in-house, always-on...

    • Downloads: 2827
  • For Infrastructure & Operations Professionals

    Report:Evaluate New Converged Infrastructures To Underpin The Software-Defined Data Center

    The Next Evolution Of IT Infrastructure For Supporting Fully Virtualized Environments Takes A Storage-Centric Approach

    The transformation of virtual computing environments into fully software-defined data centers is disrupting the architecture of the underlying physical infrastructure. The recent wave of converged...

    • Downloads: 770
  • For Infrastructure & Operations Professionals

    Report:Develop Your Business Technology Resiliency Balanced Scorecard

    Performance Management: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for developing effective objectives and metrics for business technology resiliency (BTR) programs. The current state of BTR metrics is unsatisfactory —...

    • Downloads: 609
  • For CIO Professionals

    Report:Put Guardrails In Place To Drive Cloud Success

    Processes: The Cloud Computing Playbook

    Today it is no longer a question of when IT will align with business leaders but how. Cloud computing has emerged as one of the most significant game-changers to hit the technology landscape in the...

    • Downloads: 866
  • For Infrastructure & Operations Professionals

    Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

    Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

    In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

    • Downloads: 347
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 107
  • For CIO Professionals

    Report:Prepare For The Connected Enterprise Now

    Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012

    The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

    • Downloads: 944
  • For Enterprise Architecture Professionals

    Report:Connect The Dots Between Business Outcomes And Emerging Technology

    Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

    • Downloads: 609
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Offer The Right Configuration Controls?

    Depth Of Control Matters Most To DevOps But Can Hinder Others

    Developers of modern applications value the agility and abstraction that public cloud platforms provide, but there are vast differences in the degree of control and configurability each platform...

    • Downloads: 264
  • For CIO Professionals

    Report:SharePoint Adoption: Content And Collaboration Is Just The Start

    Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

    Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

    • Downloads: 1491
  • For Marketing Leadership Professionals

    Report:There Is No Internet Of Things — Yet

    Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use...

    • Downloads: 728
  • For Infrastructure & Operations Professionals

    Report:IT Service Management Case Study: Making The Transition From On Premises To SaaS With BMC

    Good Practices When Migrating To An SaaS-Delivered ITSM Solution

    How do you successfully move IT service management (ITSM) tool enablement from an on-premises model to a software-as-a-service (SaaS) model? A North American brand communications agency found itself...

    • Downloads: 320
  • For CIO Professionals

    Report:Mapping The Connected World

    Software Control Of The Physical World Will Change Your Business

    A technology revolution is brewing that uses sensors, networks, and analytics software to connect physical objects and infrastructure to computing systems, providing an unprecedented view into the...

    • Downloads: 968
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Insurance Teams Need A Tablet Strategy

    The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and...

    • Downloads: 568