Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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784 results in Reports

  • IT Infrastructure & Operations
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 165
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: Sanofi's Successful I&O Transformation Approach

    A Blueprint On How To Transform People, Process, And Technology Elements To Proactively Address Increasingly Complex Markets

    In 2010, Sanofi, a large multinational in the healthcare market, embarked on a business transformation in response to increasing market complexity. Similar market complexities are affecting most...

    • Downloads: 300
    • Rating:
  • For Security & Risk Professionals

    Report:SAS 70 Out, New Service Organization Control Reports In

    Security And Risk Professionals Must Prepare To Phase Out SAS 70 Today

    Developed by the American Institute of CPAs (AICPA), the Statements on Auditing Standards 70 (SAS 70) has been around since 1992. When the Sarbanes-Oxley Act (SOX) of 2002 passed, SAS 70 gained new...

    • Downloads: 459
  • For Infrastructure & Operations Professionals

    Report:Is Software-Defined Networking Ready For The Enterprise? Part 1 Of 3

    Understanding The Need For SDN And The Vendors Fulfilling It

    Finally, networking has its "cloud." Not since The Beatles touched down at N.Y.'s John F. Kennedy International Airport to perform at The Ed Sullivan Show has there been so much hysteria; yet few...

    • Downloads: 245
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 214
  • For Security & Risk Professionals

    Report:Stop The Insanity: If You Don't Exercise Your Business Continuity Plans, You Aren't Prepared

    Ten Recommendations For Maturing Your Business Continuity Exercise Program

    Everyone knows you must exercise your business continuity (BC) plans. However, in dozens of inquiries and consulting engagements with enterprise clients each quarter, Forrester finds that BC managers...

    • Downloads: 325
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Traditional Disaster Recovery Service Providers, Q1 2014

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 45-criteria evaluation of traditional disaster recovery service providers, we identified the six most significant service providers — CSC, HP, IBM, Phoenix, Recovery Point...

    • Downloads: 208
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

    New Flexible Business Models Cannibalize Traditional Software Markets

    Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

    • Downloads: 429
  • For Security & Risk Professionals

    Report:The 15 Most Important Questions To Ask Your Cloud Identity And Access Management Provider

    During the past three years, cloud-based identity and access management (IAM) solutions have become a viable and cost-effective alternative to on-premises, commercial off-the-shelf (COTS), or...

    • Downloads: 482
    • Comments: 4
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Connect The Dots Between Customer Self-Service And Contact Centers

    Capturing Interaction Data From Multiple Self-Service Touchpoints To Increase Revenue And Effectiveness And Cut Costs

    As self-service systems of engagement channels such as mobile, the Web, and interactive voice response (IVR) peel off an increasing number of straightforward customer service requests, the tougher...

    • Downloads: 266
    • Rating:
  • For Security & Risk Professionals

    Report:Understanding Simple Cloud Identity Management

    With The SCIM Specifications, User Provisioning Goes "Zero Trust"

    Business owners are jumping on SaaS services to get quicker wins, and CIOs are finding these services attractive for cutting costs as well. Since it's relatively quick and easy to hook up these...

    • Downloads: 813
  • For CIO Professionals

    Report:Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

    • Downloads: 560
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 562
  • For CIO Professionals

    Report:Onboard The Business To Your Cloud Strategy

    Change Management: The Cloud Computing Playbook

    It's all too easy for CIOs and IT departments to build a strategy around any new technology area that is focused on delivering lower IT costs and greater operational efficiency. However, to get your...

    • Downloads: 860
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

    Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

    Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

    • Downloads: 1370
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Workforce Spotlight: Information Workers Want Keyboards With Their Tablets

    While Keyboards Face Relative Decline, Their Importance To Workforce Computing Remains Steady

    The value of tablets to workers lies in their hyper-portability: They allow workers to engage in computing scenarios in more places, adding relevance and convenience to the computing experience. With...

    • Downloads: 118
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q2 2013

    Landscape: The Contact Centers For Customer Service Playbook

    Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

    • Downloads: 677
    • Rating:
  • For Security & Risk Professionals

    Report:Quick Take: HyTrust Acquires HighCloud To Strengthen Its Cloud Management And Security

    Acquisition Is A Harbinger Of A Cloud Security Feeding Frenzy

    On November 7, 2013, HyTrust, best known as a virtualization security and compliance specialist, announced its acquisition of HighCloud Security, a cloud encryption provider, for an undisclosed sum....

    • Downloads: 84
  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    Landscape: The Communications And Collaboration Infrastructure Playbook

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 691
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Forrsights: Mobility Dominates Enterprise Telecom Trends In 2011

    2011 presents vendors and service providers with a variety of opportunities to address emerging trends in the enterprise mobility and telecommunications market. In results from Forrester's Forrsights...

    • Downloads: 1470
    • Rating:
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 515
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Use Context To Drive A Seamless UC&C Service Layer

    Vision: The Communications And Collaboration Infrastructure Playbook

    Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...

    • Downloads: 307
  • For Infrastructure & Operations Professionals

    Report:Five Steps To A Successful BYOC Program

    A Pragmatic Approach To Achieve Both Freedom And Security

    In 2012, as an I&O workforce computing professional, you will be faced with more people using their own computer for work than ever before. Many highly influential employees are already doing so, and...

    • Downloads: 1113
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: KLM Air France Reaches New Heights Through Application Deployment Automation

    AirFrance-KLM Saved Valuable Time And Money Through Optimization Of Its Deployment Process

    AirFrance-KLM strives to achieve profitable growth that contributes to both its own corporate aims and economic and social development. Today's airline industry needs to keep its balance in the face...

    • Downloads: 237
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Mobile Policy To Empower Workers

    Policy And Procedures: The Mobile Security And Operations Playbook

    This report outlines the policy recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile and security...

    • Downloads: 2983