Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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852 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Quick Take: How Enterprises Should Approach Cloud Storage In The Wake Of Nirvanix Closure

    Enterprises Need A Data Mobility Strategy That Is Multi-Cloud And Hybrid Cloud

    On September 17, 2013, indications from press, partners, and customers have revealed that Nirvanix is shutting down its cloud storage services on September 30. While Nirvanix has not yet made a...

    • Downloads: 179
  • For CIO Professionals

    Report:Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile...

    • Downloads: 438
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: Application Performance Management And Complex Event Processing

    Complex Event Processing Helps Analyze The Root Cause Of Application Performance Issues

    This document highlights innovative solutions in application performance management (APM) that can help infrastructure and operations (I&O) teams increase their productivity in incident and problem...

    • Downloads: 266
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 629
  • For CIO Professionals

    Report:Consumerization Will Erase Boundaries Between Corporate And Consumer Technology Markets

    Vendor Strategists Must Overhaul Business Units And Products Aimed At Information Workers

    Execs plotting new information and communications technology (ICT) products and services face changing information worker behaviors driven by five innovations that empower users to provision and use...

    • Downloads: 941
  • For Security & Risk Professionals

    Report:The Content Security Forecast Calls For Clouds

    The Benefits Of The SaaS Model Outweigh The Challenges

    As the market for software-as-a-service (SaaS) content security continues to mature, security and risk professionals want to know if it's time for their organization to make the transition to the...

    • Downloads: 713
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2014 To 2015

    China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

    Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

    • Downloads: 359
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Landscape: The Emerging Technology Playbook

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 3517
  • For CIO Professionals

    Report:Forrsights: IT Budgets And Priorities In 2013

    Mobility And Analytics Drive Spending Growth Despite Business Pessimism

    What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

    • Downloads: 1103
  • For Marketing Leadership Professionals

    Report:Forrester Research Digital Devices Forecast, 2011 To 2016 (Europe)

    ForecastView Spreadsheet

    Personal digital device users for portable media devices, tablets, dedicated eReaders, and portable gaming devices in the seven Western European countries of France, Germany, Italy, Netherlands...

    • Downloads: 7
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 186
  • For CIO Professionals

    Report:Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better unify...

    • Downloads: 210
  • For Marketing Leadership Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 761
  • For Sourcing & Vendor Management Professionals

    Report:Managing An IBM Software Audit

    Understand Eight Key Steps In The Audit Process, And Be Better Prepared

    An unexpected IBM software audit can sow the seeds of partner discontent in a good supplier relationship. With the official arrival of an IBM software audit letter, your IT organization must...

    • Downloads: 256
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

    Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

    Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

    • Downloads: 1535
  • For CIO Professionals

    Report:Build A Financial Plan That Supports BT Strategy

    Understanding the difference between the costs to run the business and the costs to grow or change the business is crucial to effective technology investment budgeting. In addition, the way these...

    • Downloads: 954
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For PC Refresh

    Over the past few years, SVM professionals have lived through an era of commoditization for PCs, facilitated by sourcing processes such as RFxes and online reverse auctions. In reviewing our clients'...

    • Downloads: 56
  • For Infrastructure & Operations Professionals

    Report:TechRadar™ For Infrastructure & Operations Professionals: Cloud Computing, Q4 2011

    Maturity, Acquisitions, And Enterprise Experience Drive Cloud Use Forward

    With interest in and priority for investment in cloud rising, concern and challenges remain regarding what is (and isn't) a cloud computing service and which options are safe, mature choices. To help...

    • Downloads: 1783
  • For Sourcing & Vendor Management Professionals

    Report:Software Audits: The Pain, The Shame, And The Gain

    If You Haven't Been Audited Yet, Chances Are You Will Be Soon — So Be Prepared

    Forrester sees a growing list of clients that find themselves forced to pay out for noncompliance. It seems that software audits are causing increasing pain as organizations struggle to keep abreast...

    • Downloads: 298
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 4 Of 5

    Analysis Of Business Monitoring Technologies In The "Growth" Ecosystem Phase

    In Part 4 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine four technologies in the "Growth" ecosystem phase: application and middleware monitoring,...

    • Downloads: 266
  • For CIO Professionals

    Report:Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

    • Downloads: 212
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

    • Downloads: 222
  • For Security & Risk Professionals

    Report:Evolve Your Identity Strategy For Your Digital Business

    Executive Overview: The Identity And Access Management Playbook

    The rapid adoption of mobile devices and cloud services, together with a multitude of new partnerships and customer-facing applications, has "extended" the identity boundary of today's digital...

    • Downloads: 831
  • For Infrastructure & Operations Professionals

    Report:Join Forces Across IT And The Business For A Successful BT Resiliency Program

    Organization: The Business Technology Resiliency Playbook

    Who? What? Where? When? How? It's the question of "who?" that often stymies infrastructure and operations (I&O) professionals when it comes to business technology (BT) resiliency programs. Who is...

    • Downloads: 298
  • For CIO Professionals

    Report:Best Practices For Optimizing Your Migration To A Cloud Collaboration Solution

    Lessons For CIOs Learned From Google Apps And Microsoft Office 365 Customers

    Many organizations are looking to move their on-premises collaboration tool sets into Google Apps or Microsoft Office 365 to take advantage of the benefits of the cloud. However, many technology...

    • Downloads: 360