Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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806 results in Reports

  • IT Infrastructure & Operations
  • For Security & Risk Professionals

    Report:Quick Take: HyTrust Acquires HighCloud To Strengthen Its Cloud Management And Security

    Acquisition Is A Harbinger Of A Cloud Security Feeding Frenzy

    On November 7, 2013, HyTrust, best known as a virtualization security and compliance specialist, announced its acquisition of HighCloud Security, a cloud encryption provider, for an undisclosed sum....

    • Downloads: 96
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 269
  • For CIO Professionals

    Report:Pioneer Vendors: Smart, Connected Products For The Internet Of Things

    Five Startups Transforming Customer Experience In A Connected World

    Many companies are rethinking the nature of their products and services as connectivity and control become easier. Smarter, more connected products are being enabled as the Internet of Things (IoT)...

    • Downloads: 696
  • For Infrastructure & Operations Professionals

    Report:Workload-Centric Infrastructure Ignites Software-Defined Networking

    It's Not Yet Ready For Prime Time, But I&O And Vendors Have A Lot To Do Before It Gets Here

    Infrastructure and operations (I&O) teams are aligning themselves and infrastructure around key workloads to drive greater simplicity and efficiency. In kind, the networking industry has responded by...

    • Downloads: 541
  • For Infrastructure & Operations Professionals

    Report:Case Study: Commonwealth Bank Of Australia Gets Service-Oriented Via Cloud Computing

    Transforms IT From Cost Center To Innovation Center By Leveraging Cloud And Policy-Based Orchestration

    Facing rising IT infrastructure costs, inflexible vendor contracts, and labor-intensive processes, Commonwealth Bank of Australia (CBA) undertook a massive IT transformation over the last five years....

    • Downloads: 463
  • For Security & Risk Professionals

    Report:An S&R Pro's Guide To Security To, In, And From The Cloud

    Embrace Cloud As Part Of The Shift To Business Technology

    As organizations rapidly adopt cloud-based infrastructure, platform, and application services, cloud security continues to be a major concern. Now, security and risk professionals need to provide a...

    • Downloads: 531
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft's Asia Pacific Analyst Summit 2013

    Clear Signs Of Progress Despite Obvious Internal Resistance

    Forrester attended Microsoft's second annual Asia Pacific Analyst Summit in Singapore last week for an update on the company's progress in transforming into a devices and services company. The event...

    • Downloads: 81
  • For Application Development & Delivery Professionals

    Report:Application Delivery In The Modern Age

    Vision: The Modern Application Delivery Playbook

    Rapid evolution in cloud and mobile applications and the permeation of social media throughout the developer community have led to a new approach in the way that organizations deliver business value...

    • Downloads: 496
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global BYOD Management Services, Q2 2014

    Analysis Of 13 Top Integrators And Specialists Representing The Emerging BYOD Ecosystem And How They Stack Up

    Enterprise mobility is a top item on every organization's business and IT agenda — a reflection of the "mobile mind shift" that has already made its mark on 21st century business. Mobile...

    • Downloads: 204
  • For Security & Risk Professionals

    Report:Market Overview: Endpoint Encryption Technologies, Q1 2013

    Protect Your Sensitive Data With Endpoint Encryption

    Security and risk (S&R) professionals often turn to endpoint encryption technologies to protect corporate data, meet regulatory requirements, and prevent accidental data leaks. Full disk and...

    • Downloads: 453
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 158
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    Benchmarks: The Service Management and Automation Playbook

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 332
  • For CIO Professionals

    Report:Connected Business: A New Style Of Doing Business

    CIOs Need To Prepare For Cultural And Organizational Transformation

    Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The...

    • Downloads: 378
  • For Security & Risk Professionals

    Report:TechRadar™ For Risk Management Professionals: GRC, Q4 2012

    Road Map: The Governance, Risk, And Compliance Playbook

    The governance, risk management, and compliance (GRC) technology market is one of fluctuation, confusion, and contention. Many technologies relevant for governance, risk management, and compliance...

    • Downloads: 741
  • For Infrastructure & Operations Professionals

    Report:What Are Companies Doing To Scale Agile Development?

    Forrester's Q3 2013 Global Agile Software Application Development Online Survey provides an understanding of how practitioners, not planners, are using Agile. The survey primarily illustrates what...

    • Downloads: 167
  • For Application Development & Delivery Professionals

    Report:Mainframe Migration — Panacea Or Pandora's Box?

    A Framework For Mainframe COBOL Migration And Rehosting Decisions

    Business executives want to reduce the recurring costs of their application portfolios any way they can and use the savings to fund new business opportunities and counteract competitive threats....

    • Downloads: 669
  • For Security & Risk Professionals

    Report:Show Me The Loot!

    Determine The Right Practices For Your Organization's BYOD Stipends

    In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

    • Downloads: 209
  • For eBusiness & Channel Strategy Professionals

    Report:2014 European Mobile Banking Functionality Benchmark

    Garanti Tops Our Review Of European Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong...

    • Downloads: 150
  • For Security & Risk Professionals

    Report:Quick Take: IBM Acquires Fiberlink To Bolster Its MobileFirst Portfolio

    Prospects Are Good For This Acquisition, Which Matches Complementary Strengths

    • Downloads: 104
  • For Security & Risk Professionals

    Report:TechRadar™: Enterprise Mobile Security, Q4 2013

    Road Map: The Mobile Security Playbook

    There are an ever-expanding number of approaches to enterprise mobile security. The current and emerging plethora of technologies span the stack from the network layer to the application layer,...

    • Downloads: 594
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Computing Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook

    Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

    • Downloads: 322
  • For CIO Professionals

    Report:Document Collaboration Vendor Landscape

    In 2009, Forrester produced The Forrester Wave™: Collaboration Platform to evaluate a maturing vendor landscape for document collaboration solutions. Since that report, the market has seen...

    • Downloads: 721
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Leveraging Managed Services To Bring Agility To The Business

    How A Large Financial Services Institution Leveraged Managed-Storage-As-A-Service To Improve User Satisfaction

    In the age of the customer, the CIO's business technology agenda must aim at better engagement with business stakeholders to help them win, serve, and retain customers. This means that the CIO has to...

    • Downloads: 135
  • For CIO Professionals

    Report:Brief: Microsoft Office Crosses The Cloud Rubicon

    The Focus Is On Business Agility, And Here's Why It Matters

    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

    • Downloads: 193
  • For Marketing Leadership Professionals

    Report:Don't Confuse Tablet And Mobile Marketing

    Contextual Marketing Demands A Unique Approach To Tablets

    Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

    • Downloads: 669