Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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841 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Is Software-Defined Networking Ready For The Enterprise? Part 2 Of 3

    Enterprises And Vendors Need A Lot More Wrinkles On Their Face

    Even though software-defined networking (SDN) is widely popular with cloud providers, carriers, and universities, today's SDN solutions won't cure enterprise infrastructure and operations' (I&O's)...

    • Downloads: 358
  • For Application Development & Delivery Professionals

    Report:Use Forrester's Continuous Delivery Assessment Model To Increase Delivery Speed

    Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

    • Downloads: 273
  • For Application Development & Delivery Professionals

    Report:Forrester's Best Practices Framework For Continuous Delivery Self-Assessment

    Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

    • Downloads: 40
  • For Sales Enablement Professionals

    Report:Market Overview: Managed Service Providers, Part 2

    Service Provider Market Dynamics Will Muddy The Channel Ecosystem

    An inflection point has surfaced in the managed service provider (MSP) market. Tech vendors must awaken to the revolution that is swiftly taking shape in the ecosystem as cloud computing adoption...

    • Downloads: 785
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Have The Right Developer Tools And Services?

    Our Guide To The Tools And Services Of 22 Platforms

    There are many mobile and customer-facing apps and built-on public cloud platforms — and more will come as the age of the customer progresses. Customer-facing apps are different: They...

    • Downloads: 353
  • For Infrastructure & Operations Professionals

    Report:Best Practices: IT Asset Management

    Best Practices To Use For Starting Or Renewing Asset Management Programs

    For the past decade, technology management has been deploying critical business applications to enable other business divisions and executive management to better control and manage business...

    • Downloads: 364
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2014 To 2015

    China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

    Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

    • Downloads: 337
  • For CIO Professionals

    Report:Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

    • Downloads: 122
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 172
  • For Marketing Leadership Professionals

    Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

    • Downloads: 402
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 656
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 183
  • For Enterprise Architecture Professionals

    Report:In Light Of ECM Maturity, Concerns Still Linger

    These data charts detail select results of Forrester’s May 2013 Global Enterprise Content Management Online Survey and the August 2013 Global SharePoint Usage Online Survey. We have compared...

    • Downloads: 102
  • For Infrastructure & Operations Professionals

    Report:What Are Companies Doing To Scale Agile Development?

    Forrester's Q3 2013 Global Agile Software Application Development Online Survey provides an understanding of how practitioners, not planners, are using Agile. The survey primarily illustrates what...

    • Downloads: 173
  • For Infrastructure & Operations Professionals

    Report:Tech Spotlight: Endpoint Backup In The Enterprise

    In The Vacuum Left By IT, Employees Are Resorting To Their Own Backup Methods

    There is no stopping the rise of the anytime, anywhere worker. These employees are highly mobile, they use a variety of devices to do their jobs, and they work from many different locations during...

    • Downloads: 139
  • For Marketing Leadership Professionals

    Report:The Increasing Sophistication Of The European Digital Home

    Eurpoean Consumer Technographics®

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early...

    • Downloads: 11
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    Landscape: The CRM Playbook

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 1118
  • For Infrastructure & Operations Professionals

    Report:Five Steps To Assess The "Real Power" Of Your Stakeholders

    Introducing Forrester's Stakeholder Landscape Analysis Framework

    When it comes to business and IT transformation challenges, executives tell Forrester: "Technology isn't the problem. It's the people." For IT infrastructure and operations (I&O) executives, a common...

    • Downloads: 122
  • For CIO Professionals

    Report:Proactively Engage Cloud Buyers

    Cloud services, from departmental SaaS applications to consumer-facing file sharing, are being brought into your organization, and they are increasingly weaving their ways into business workflows....

    • Downloads: 672
  • For Infrastructure & Operations Professionals

    Report:Market Overview: The Top 10 Workload Automation Vendors, Q1 2014

    Many of our day-to-day activities rely on mass-produced commodities. The information that magically appears on our smart devices depends on our ability to organize, sort, normalize, process, and...

    • Downloads: 182
  • For Customer Experience Professionals

    Report:Meet The Changing Needs Of Connected Customers

    Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

    • Downloads: 891
  • For Infrastructure & Operations Professionals

    Report:Client Virtualization Will Fail Without A Hybrid Approach

    I&O Leaders Must Recognize That Virtual Desktops Require Hybrid Skills And Tools

    Client virtualization does not replace physical clients as many seem to think. You still need a physical client device, creating a complex hybrid environment of both physical and virtual components,...

    • Downloads: 855
  • For CIO Professionals

    Report:Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Who Are Enterprise Cloud Developers?

    What Forrester's Forrsights Developer Survey, Q1 2013 Shows

    Less than a quarter of all enterprise developers are using cloud platforms today. Examining the first movers, using the Forrester Forrsights Developer Survey, Q1 2013, we found significant...

    • Downloads: 179
  • For Security & Risk Professionals

    Report:Market Overview: Content Security, Q3 2011

    SaaS Values Are Established, And Vendors Move Quickly To Capture Market Share

    Content security products enable organizations to protect against email- and web-borne threats, enforce acceptable use policies, and guard against data leak risks. SaaS delivery has been a game...

    • Downloads: 810