Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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845 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

    Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

    In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

    • Downloads: 346
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 289
  • For Infrastructure & Operations Professionals

    Report:How Voice-Controlled Intelligent Agents Can Redefine Computing

    Digital Companions Will Become Intermediaries — And Colleagues

    Workers are only beginning to dip their toes into voice-controlled computing: According to Telecom And Mobility Workforce Survey, Q2 2013, just over a third of workers with smartphones say they...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:Evaluate New Converged Infrastructures To Underpin The Software-Defined Data Center

    The Next Evolution Of IT Infrastructure For Supporting Fully Virtualized Environments Takes A Storage-Centric Approach

    The transformation of virtual computing environments into fully software-defined data centers is disrupting the architecture of the underlying physical infrastructure. The recent wave of converged...

    • Downloads: 768
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Infrastructure Budgets And Priorities

    Benchmarks: The IT Infrastructure Playbook

    This playbook module is designed to provide infrastructure and operations (I&O) professionals with strategic benchmarks to compare their infrastructure budgets, priorities, motivations, and...

    • Downloads: 188
  • For CIO Professionals

    Report:Telcos Without Networks

    Network Sharing And Outsourcing Is In Many Telcos' Future

    Network infrastructure has long been the telco business's cash cow. In recent years, this cow has suffered from a poor diet as the result of pricing pressure, network overloads, and nontelco...

    • Downloads: 818
  • For Marketing Leadership Professionals

    Report:Smart Body, Smart World

    Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

    Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

    • Downloads: 932
  • For Infrastructure & Operations Professionals

    Report:What The Evolution Of Cloud Storage Means For I&O

    Over the last few years, the capabilities and reach of cloud storage services have evolved rapidly, with many organizations expressing interest in storage-as-a-service. With or without the support of...

    • Downloads: 399
  • For CIO Professionals

    Report:Service App Stores Will Reshape Corporate Tech Management

    Empowered Employees And The Need For Cost Transparency Will Drive Service App Stores

    App stores are the embodiment of public cloud services ranging from consumerized mobile apps to software- and infrastructure-as-a-service in the enterprise context. But, private clouds and software...

    • Downloads: 121
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 610
  • For CIO Professionals

    Report:Africa's ICT Forecast Looks Increasingly Cloudy

    Understanding The Cloud Computing Opportunities In Africa

    After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

    • Downloads: 466
  • For Infrastructure & Operations Professionals

    Report:Disaster Recovery Exercises Fall Short Of The Finish Line

    It's Time To Get Back In Shape With These 10 Tips For Improved Drills

    If you woke up tomorrow and someone or something compelled you to run a marathon, how would you fare? It's highly doubtful that you would successfully run the 26.2 miles without months of training,...

    • Downloads: 415
  • For CIO Professionals

    Report:Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

    • Downloads: 61
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 4 Of 5

    Analysis Of Business Monitoring Technologies In The "Growth" Ecosystem Phase

    In Part 4 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine four technologies in the "Growth" ecosystem phase: application and middleware monitoring,...

    • Downloads: 261
  • For Security & Risk Professionals

    Report:TechRadar™: Enterprise Mobile Security, Q4 2013

    Road Map: The Mobile Security Playbook

    There are an ever-expanding number of approaches to enterprise mobile security. The current and emerging plethora of technologies span the stack from the network layer to the application layer,...

    • Downloads: 617
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 268
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1142
  • For Infrastructure & Operations Professionals

    Report:Calculate The ROI Of Data Center Investments in India

    Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

    • Downloads: 25
  • For Infrastructure & Operations Professionals

    Report:Forrester's Workforce Enablement Assessment Framework Model

    Forrester's Workforce Enablement Assessment Framework consists of four WC domains (oversight, technology, process, and people) and 48 WC functions. This abbreviated version of the model, which...

    • Downloads: 29
  • For Security & Risk Professionals

    Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

    • Downloads: 450
  • For Customer Experience Professionals

    Report:Best And Worst Of Website Experience, 2011

    This report is an update to "Best And Worst Of Website User Experience, 2011" originally published on November 18, 2011. This report outlines how customer experience professionals can benchmark...

    • Downloads: 2009
  • For Sourcing & Vendor Management Professionals

    Report:The SVM Organization's Future In 2020

    Vision: The SVM Practice Playbook

    Over the next years, Forrester expects IT organizations as we know them today to change dramatically, a result of a new wave of emerging technologies and a shift in the way employees use technology....

    • Downloads: 421
  • For Infrastructure & Operations Professionals

    Report:India Embarks On An Ambitious Government Cloud Journey

    The Indian Government Must Be Aware Of The Opportunities And Challenges That Await

    In the first quarter of 2014, the federal government of India expects to start the trial run of its Meghraj government cloud (g-cloud), which will offer infrastructure, platform, software, and...

    • Downloads: 100
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Backup And Recovery Software, Q2 2013

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 61-criteria evaluation of enterprise backup and recovery software vendors, we identified the six most significant software providers — ASG, CommVault, EMC, HP, IBM, and Symantec...

    • Downloads: 581
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O BT Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 351