Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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15 results in Data Surveys

  • IT Infrastructure & Operations
  • For CIO Professionals

    Survey:Forrsights Workforce Employee Survey, Q4 2012

    A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...

    • For CIO Professionals

      Survey:Forrsights Developer Survey, Q1 2013

      Forrester's Forrsights Developer Survey, Q1 2013, was fielded to 2,038 software developers located in Canada, China, France, Germany, India, the UK, and the US from companies of all sizes, as well as...

      • For CIO Professionals

        Survey:Forrsights Networks And Telecommunications Survey, Q1 2013

        Forrester's Forrsights Networks And Telecommunications Survey, Q1 2013, was fielded to 2,487 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

        • For eBusiness & Channel Strategy Professionals

          Survey:European Technographics® Consumer Technology Online Survey, Q4 2011

          The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

          • For CIO Professionals

            Survey:Forrsights Hardware Survey Q3 2012

            A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...

            • For eBusiness & Channel Strategy Professionals

              Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

              Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

              • For CIO Professionals

                Survey:Forrsights Workforce Employee Survey, Q2 2012

                Forrester's Forrsights Workforce Employee Survey, Q2 2012, was fielded to 4,982 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with 20 or...

                • For eBusiness & Channel Strategy Professionals

                  Survey:European Technographics® Consumer Technology Online Survey Q4 2012

                  Forrester conducted an online survey fielded in August and September 2012 of 13,518 European individuals ages 16 to 92. For results based on a randomly chosen sample of this size (N = 13,518), there...

                  • For eBusiness & Channel Strategy Professionals

                    Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

                    Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...

                    • For CIO Professionals

                      Survey:Forrsights Workforce Employee Survey, Q4 2011

                      Forrester's Forrsights Workforce Employee Survey, Q4 2011, was fielded to 9,912 technology end users located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Malaysia,...

                      • For eBusiness & Channel Strategy Professionals

                        Survey:North American Technographics® Youth Online Survey, Q3 2011 (US)

                        Forrester conducted an online survey fielded in September 2011 of 4,588 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N=4,588), there is 95%...

                        • For eBusiness & Channel Strategy Professionals

                          Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

                          Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

                          • For CIO Professionals

                            Survey:Forrsights Networks And Telecommunications Survey, Q1 2012

                            Forrester's Forrsights Networks And Telecommunications Survey, Q1 2012 was fielded to 2,347 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

                            • For eBusiness & Channel Strategy Professionals

                              Survey:North American Technographics Telecom And Devices Online Recontact Survey, Q3 2011 (US)

                              Forrester conducted an online survey fielded in September 2011 of 5,147 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,147), there is 95% confidence...

                              • For CIO Professionals

                                Survey:Forrsights Hardware Survey, Q3 2011

                                Forrester's Forrsights Hardware Survey, Q3 2011, was fielded to 2,343 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the United States from companies...