Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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107 results in Reports

  • Corporate Strategy
  • For CIO Professionals

    Report:Tracking The Renegade Technology Buyer

    Understanding The What And Why Of Business Executives' Spending On Technology

    After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

    • Downloads: 304
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The SAP/Ariba Merger Will Not Be Frictionless

    'Ariba, An SAP Company' Faces Many Challenges But Will Do Better Than SAP's Previous ePurchasing Acquisition

    SAP's proposed $4.3 billion acquisition of Ariba has shaken the ePurchasing market. Customers of both companies want to know if their products face an uncertain future, since it's unlikely that SAP...

    • Downloads: 334
    • Rating:
  • For CIO Professionals

    Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

    • Downloads: 1153
  • For CIO Professionals

    Report:Global Tech Market Outlook For 2012 And 2013

    Eight Themes Will Shape Vendors' Prospects Over The Next Two Years

    The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the recession...

    • Downloads: 2646
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Blockbuster Deals Reshape The Storage World

    2010 Storage Acquisitions Yield Three Lessons Learned For I&O To Apply To 2011 Storage Strategies

    Acquisitions have long been a part of the storage vendor landscape. But 2010 and the first part of 2011 saw an explosion of huge deals from almost every storage vendor. There are few independent...

    • Downloads: 529
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Allocating Decision Rights For Effective Architecture Governance

    Integrated Architecture Governance Focuses On The Right Decision-Maker For The Important Decisions

    Implementing effective architecture governance is on the agenda of many firms, as they continue to struggle to align business and IT strategy and deliver value from their investments. Today, most...

    • Downloads: 281
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Acquires Whiptail: A Flashy Entrance Into The Storage Landscape

    Flash Array Technology Opens Up Database, HPC, And Virtualization Opportunities For Cisco

    On September 10, 2013, Cisco Systems announced the acquisition of flash array startup Whiptail for $415 million in cash. With this important deal, Cisco enters the storage market. In the near term,...

    • Downloads: 112
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1372
    • Rating:
  • For Marketing Leadership Professionals

    Report:Socializing The Technology Adoption Cycle

    B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

    Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

    • Downloads: 403
  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 865
  • For Enterprise Architecture Professionals

    Report:The Anatomy Of An Operating Model

    Business operating models are core business architecture deliverables. Forrester sees a growing interest in operating model development. Business architects see articulating operating models as a key...

    • Downloads: 578
    • Comments: 7
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Business Architecture 2020 — Extending Beyond Organizational Boundaries

    Future Look: The Business Architecture Playbook

    The rise of business architecture (BA) initiatives has resulted in a rapidly maturing business architecture body of knowledge. Today, business architecture practices focus within the boundaries of a...

    • Downloads: 521
  • For CIO Professionals

    Report:BT's Customer Focus Requires New Thinking For Technology Road Maps

    Shift From Plans To Options Requires Changes To Investment And Governance Models

    Winning in the age of the customer requires a wholesale transformation of technology planning, acquisition, and management. Traditional annual-based planning cycles and fixed road maps will leave an...

    • Downloads: 203
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 456
    • Rating:
  • For Sales Enablement Professionals

    Report:What Do Executive Buyers Find Valuable?

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

    • Downloads: 157
  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: SaaS Pricing And Contracting, Q3 2011

    Forrester Sees Spike In Inquiries On Pricing, SLAs, And Vendor Viability

    Software-as-a-service (SaaS) contracting has become more important to organizations; firms are now scrutinizing deals before signing. Why the extra attention? SaaS agreements matter more than ever...

    • Downloads: 610
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Western Digital Acquires Virident And sTec: A Billion-Dollar SSD And Flash Card Bet

    The Time Is Now To Develop Your SSD And Flash Strategy

    On September 9, 2013, Western Digital announced its acquisition of PCIe flash card specialist Virident Systems for $685 million. This comes fewer than three months after Western Digital's acquisition...

    • Downloads: 45
  • For Marketing Leadership Professionals

    Report:How To Start Bridging The Mobile Monetization Gap

    Use Mobile Engagement To Extend Existing Business Models

    Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

    • Downloads: 607
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Cut Through Silos With An Agile Technology Introduction Strategy

    To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

    • Downloads: 145
    • Comments: 2
  • For CIO Professionals

    Report:The Future Of Over-The-Top Services

    As Carriers Move To Embrace OTT, Enterprises Will Benefit

    Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

    • Downloads: 682
    • Rating:
  • For Security & Risk Professionals

    Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

    • Downloads: 420
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 100
  • For Security & Risk Professionals

    Report:Quick Take: Akamai Acquires Prolexic, Doubling Down On DDoS Mitigation Services

    On December 2, 2013, Akamai Technologies announced its acquisition of Prolexic Technologies, a provider (with more than 400 customers) of cloud-based DDoS protection and mitigation services for data...

    • Downloads: 107
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Service Pricing Models Are The Key To Outsourcing Flexibility

    With the right pricing models, sourcing and vendor management (SVM) professionals can build the foundation for flexibility in infrastructure outsourcing contracts. Flexibility has different flavors,...

    • Downloads: 834
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 403
    • Rating: