Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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127 results in Reports

  • Corporate Strategy
  • For Sourcing & Vendor Management Professionals

    Report:The Renegade Technology Buyer In Asia

    Technology is now too important for the business not to be involved. Business decision-makers in Asia also mention that frustration with their IT department pushes them to spend directly on IT...

    • Downloads: 44
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Acquires Eucalyptus Systems

    HP Gains Some Solid Talent, But The Technology Story Is Puzzling

    On September 11, 2014, HP announced that it will be acquiring Eucalyptus Systems, an open source cloud platform founded in 2009. This is an unexpected move for HP. Since 2010, HP has been committed...

    • Downloads: 6
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Acquires Whiptail: A Flashy Entrance Into The Storage Landscape

    Flash Array Technology Opens Up Database, HPC, And Virtualization Opportunities For Cisco

    On September 10, 2013, Cisco Systems announced the acquisition of flash array startup Whiptail for $415 million in cash. With this important deal, Cisco enters the storage market. In the near term,...

    • Downloads: 135
  • For CIO Professionals

    Report:Be Wary Of Licensed Software Geeks Bearing SaaS

    Becoming A SaaS Vendor Is Disruptive And Challenging

    Software-as-a-service (SaaS) has become the hot trend in the software market, with growth rates in vendor revenues that are two to three times faster than the overall software market. As growth...

    • Downloads: 317
  • For Sales Enablement Professionals

    Report:Gaining Executive-Level Access

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

    • Downloads: 104
  • For CIO Professionals

    Report:Understanding Shifting Technology Acquisition Patterns

    CIOs Remain At The Center Of Technology Management Spending

    How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

    • Downloads: 211
  • For Enterprise Architecture Professionals

    Report:The Enterprise Architecture Practice In China In 2014

    For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

    • Downloads: 111
  • For eBusiness & Channel Strategy Professionals

    Report:mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

    • Downloads: 543
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Improve BT Project ROI, Not Merely Reduce Cost

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management executives who are moving to strategic software sourcing. Too many sourcing executives lead...

    • Downloads: 321
  • For CIO Professionals

    Report:Getting The Most Out Of Client Site Visits

    IT Services Vendors Need To Focus More On Their Innovation Capabilities

    Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

    • Downloads: 184
  • For CIO Professionals

    Report:2014 Technology Imperatives For US Healthcare Insurers

    US Healthcare Payers Are Rocked By A Regulatory Tsunami

    The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

    • Downloads: 313
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 358
  • For Application Development & Delivery Professionals

    Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

    New Flexible Business Models Cannibalize Traditional Software Markets

    Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

    • Downloads: 447
  • For CIO Professionals

    Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

    • Downloads: 1168
  • For Sourcing & Vendor Management Professionals

    Report:AppLabs Finds A Home At CSC

    Addition Of Strong Testing Capability A Boon For CSC Clients

    After months of speculation about who would or could acquire independent testing vendor AppLabs, Computer Sciences Corporation (CSC) has stepped up and made the company an offer it can't refuse....

    • Downloads: 186
  • For CIO Professionals

    Report:Developing A Strategy For Telemedicine

    Providers Should Learn From Two Established Practices

    In the changing environment of healthcare technology, telemedicine is disruptive, as it forces shifts in business models for patient care. As one mode of telemedicine, remote interactive care,...

    • Downloads: 129
  • For eBusiness & Channel Strategy Professionals

    Report:Define Your Digital Transformation Partner Strategy

    Establish A Lean Governance Model To Drive Value From Digital Partners

    Few organizations are fully equipped to deliver every aspect of their digital strategy. eBusiness professionals need help, yet they face a complex and constantly changing landscape: As consumers...

    • Downloads: 175
  • For CIO Professionals

    Report:Corporate Sustainability Will Depend On IT Solutions

    Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

    Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

    • Downloads: 439
  • For Security & Risk Professionals

    Report:Quick Take: Google Acquires Divide And Shakes Up The Mobile Security Landscape

    On May 19, 2014, Google announced the acquisition of mobile device management and security vendor Divide. Divide's primary product offering creates two separate personas on a mobile device....

    • Downloads: 135
  • For CIO Professionals

    Report:Next-Generation Services Offer A New Path To Digital Transformation

    Digital Transformation Needs Analytics-Empowered, Business-Driven Service Providers

    CIOs understand the urgency of ramping up their business technology (BT) capabilities — including systems of engagement — to help the business win, serve, and retain customers....

    • Downloads: 240
  • For Security & Risk Professionals

    Report:Quick Take: Akamai Acquires Prolexic, Doubling Down On DDoS Mitigation Services

    On December 2, 2013, Akamai Technologies announced its acquisition of Prolexic Technologies, a provider (with more than 400 customers) of cloud-based DDoS protection and mitigation services for data...

    • Downloads: 143
  • For Enterprise Architecture Professionals

    Report:Business Architecture 2020 — Extending Beyond Organizational Boundaries

    Future Look: The Business Architecture Playbook

    The rise of business architecture (BA) initiatives has resulted in a rapidly maturing business architecture body of knowledge. Today, business architecture practices focus within the boundaries of a...

    • Downloads: 593
  • For Enterprise Architecture Professionals

    Report:The Anatomy Of An Operating Model

    Business operating models are core business architecture deliverables. Forrester sees a growing interest in operating model development. Business architects see articulating operating models as a key...

    • Downloads: 630
  • For CIO Professionals

    Report:Global Tech Market Outlook For 2012 And 2013

    Eight Themes Will Shape Vendors' Prospects Over The Next Two Years

    The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the recession...

    • Downloads: 2681
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Strategy

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 111