Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

Sorry — your search returned 0 results, so we expanded it to include Everything.

45739 results in Everything

    • For Marketing Leadership Professionals

      Blog:TNS Media Intelligence acquires Cymfony

      The news is out - TNS has acquired Cymfony.  The new operating unit will be called TNS Media Intelligence/Cymfony. I'm not surprised - in my opinion, this was inevitable.  In the Forrester...

      • For Marketing Leadership Professionals

        Blog:Boston's Recent Marketing Prank Turned Terrorist Scare

        No doubt many of you are already well aware of the ad-campaign-turned-terrorist-scare that rocked us in the city of Boston on January 30.  I'm a little behind the 8-ball in writing up my...

        • For Sourcing & Vendor Management Professionals

          Report:Offshore Agile Comes Of Age

          You Can Access Agile Resources In A Geographically Distributed Model — But Be Ready To Ask Providers New Questions

          Getting software products and services to market quickly, with the highest levels of quality, is a major business requirement in the age of the customer. Over the past few years, Forrester has seen...

          • Downloads: 267
        • For Enterprise Architecture Professionals

          Charts & Figures:Selected Untamed Processes By DCM Categories

        • For Marketing Leadership Professionals

          Blog:Super Bust XLI

          Outside of Indianapolis and Chicago (maybe Tennessee and Louisiana, too), most of the U.S. will have forgotten who won Super Bowl XLI by Monday evening.  Nationwide, most of the ads were...

          • For Sourcing & Vendor Management Professionals

            Blog:Great Customer Experience Is Tied To Great Sourcing Practices

            My recent report, “Driving Toward Communications Sourcing Excellence,” looks behind the scenes to find out why Formula One (F1) sourcing professionals enjoy such a great customer...

            • For Enterprise Architecture Professionals

              Charts & Figures:Selected Untamed Processes By DCM Categories

            • For eBusiness & Channel Strategy Professionals

              Blog:New “State Of Retailing Online” Doc To Be Released On Shop.org Next Week

              The findings from part two of Forrester’s annual survey conducted in conjunction with Shop.org will be available on the Shop.org site next week.  This installment of the "State Of...

              • For Application Development & Delivery Professionals

                Blog:Policy-based SOA Will Enable Increased Business Value And Agility

                One of my favorite Forrester survey statistics to quote about SOA is the proportion of service-oriented architecture (SOA) users that see how important SOA can be for changing their business. In our...

                • For Sourcing & Vendor Management Professionals

                  Report:Getting The Most Out Of Your Midsized Offshore Supplier

                  A Survey Of Select Client References Reveals Key Governance Imperatives To Optimize Your Engagements With Smaller Providers

                  Forrester's earlier report, "The Changing Value Proposition For Midsized Outsourcers" establishes how midsized outsourcing vendors may become increasingly relevant in a marketplace where clients...

                  • Downloads: 132
                • For Marketing Leadership Professionals

                  Blog:Why and where we blog

                  I stumbled across a new Forrester blog recently and thought you might be interested in hearing about where other Forrester analysts are blogging: New media and marketing: Charlene Li Social...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Why Health Plan Consumer Portals Need A Makeover

                    A Call For eBusiness Professionals To Respond To Industry Transformation

                    The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members...

                    • Downloads: 559
                  • For Chief Information Officer Professionals

                    Blog:Double Down On Data: Who Ya Gonna Call?

                    An explosion of data is revolutionizing business practices. The availability of new data sources and delivery models provides unprecedented insights into customer and partner behavior and enables...

                    • For Enterprise Architecture Professionals

                      Charts & Figures:DCM Can Link Strategic Goals To Process Goals

                    • For Vendor Strategy Professionals

                      Blog:Mobility Momentum Intensifies Among Small And Medium-Size Businesses

                      The mobility priorities of small and medium-size businesses (SMBs) are increasingly similar to those of enterprise organizations. Results from Forrester’s survey of IT decision-makers in SMB...

                      • For Application Development & Delivery Professionals

                        Blog:The Multichannel Organization Revisited

                        In 2006, Forrester found that organizational structure, internal enterprise goal systems, and most urgent business requirements were key obstacles on many firms’ journey toward broad...

                        • For Enterprise Architecture Professionals

                          Blog:Best Practices To Avoid Marginalization

                          Architecture teams often spend a significant amount of their time working with or consulting for IT project teams. This is a recognized best practice for ensuring that project teams execute in line...

                          • For Sourcing & Vendor Management Professionals

                            Report:Best Practices For Continuous Improvement In Outsourcing

                            Continuous Improvement: The Services Sourcing Playbook

                            Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

                            • Downloads: 334
                          • For Marketing Leadership Professionals

                            Blog:Google's Interest in Adscape Brings Credibility To Game Marketing

                            There has been a lot of buzz this week about Google buying Adscape Media, a San Francisco-based company specializing in in-game ad placements. I've been bullish about games as an advertising medium...

                            • For CMO Professionals

                              Report:Demystifying The WOM Consumer

                              An In-Depth Look At Those Who Give And Receive Product Advice

                              Word-of-mouth (WOM) consumers represent a valuable audience for marketers. Although difficult to win over at first, two-thirds of WOM consumers display lasting brand loyalty. Marketers can win over...

                              • Downloads: 1108
                            • For CIO Professionals

                              Survey:Forrsights Budgets And Priorities Tracker Survey, Q4 2011

                              Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2011 was fielded to 3,752 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

                              • For Chief Information Officer Professionals

                                Blog:How InterContinental Hotels Group (IHG) Makes Mobile Guest Moments Great

                                IHG, owner of InterContinental Hotels Group, wants to fully inhabit the mobile moments of its hotel guests in their journey from booking to arriving to staying to departing. Bill Keen is the Director...

                                • For Enterprise Architecture Professionals

                                  Charts & Figures:DCM Is Needed To Tame Most Untamed Processes

                                • For Customer Experience Professionals

                                  Blog:How Good Is The Brand Experience At Hotel Sites? Not Very

                                  As part of Forrester’s ongoing initiative to provide annual industry benchmarks of online customer experiences, we recently evaluated the Brand Experience of four hotel brands’ Web sites...

                                  • For Application Development & Delivery Professionals

                                    Blog:Choosing The Right Metrics For Your Customer Service Operations

                                    Measuring the success of your customer service by using a single metric is impossible. It’s like flying a plane by just looking at your speed without taking the altitude into account. You need...

                                    • For eBusiness & Channel Strategy Professionals

                                      Charts & Figures:What Kind Of Digital Company Are You?