Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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51 results in Reports

  • Public Sector
  • IT Management
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 78
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 353
    • Rating:
  • For CIO Professionals

    Report:Not Business As Usual: ICT Opportunities In The Government Sector

    The news about governments is often dire: Economic crises, austerity budgets, crises of constituent confidence, protests, riots, and war often make the headlines. However, in spite of (or perhaps...

    • Downloads: 622
  • For CIO Professionals

    Report:The Social CIO

    Future Look: The Social Business And Collaboration Playbook

    Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...

    • Downloads: 759
    • Rating:
  • For Sales Enablement Professionals

    Report:Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways....

    • Downloads: 12
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 74
  • For CIO Professionals

    Report:US Tech Market Outlook For 2012 To 2013

    Improving Economic Prospects Create Upside Potential

    CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

    • Downloads: 1274
    • Rating:
  • For CIO Professionals

    Report:Tech Vendor Outlook For The US In 2012 To 2013

    Software And IT Consulting Services Have The Best Prospects

    The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

    • Downloads: 997
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Governments Embrace New Modes Of Constituent Engagement

    Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged

    One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...

    • Downloads: 490
    • Rating:
  • For CIO Professionals

    Report:Smart Process Applications Fill A Big Business Gap

    They Will Grow Twice As Fast As The Enterprise Application Market

    Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

    • Downloads: 846
    • Rating:
  • For CIO Professionals

    Report:The Canadian Tech Market 2012 To 2013

    Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

    Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

    • Downloads: 342
  • For CIO Professionals

    Report:Getting The Most Out Of Open Data

    Well-Designed Programs, Partner Ecosystems, And Data Brokers Generate Innovation And Value

    Open data strategies — initially driven by goals of increased transparency and accountability in government spending and performance — are now shifting to supporting innovation and...

    • Downloads: 298
    • Rating:
  • For CIO Professionals

    Report:Data Sharing Transforms Public Procurement

    Open Data Enables Adaptive Intelligence And Process Transformation

    Historically, information asymmetries plagued the buying process. Buyers didn't know the true value of goods or services and often just accepted a price as given. In the age of the customer, price...

    • Downloads: 59
  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 619
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • For CIO Professionals

      Report:Introducing The New Cabinet-Level City CIO

      Strategic CIOs Collaboratively Build The Foundation Of Smart Cities

      Local governments must address the needs of diverse and often growing constituencies with limited and often dwindling resources — following that age-old mandate of doing more with less....

      • Downloads: 144
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:China Tech Market Outlook: 2012 To 2013

      The Big Dragon's IT Spending Will Slow Down In 2012

      The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

      • Downloads: 339
      • Rating:
    • For CIO Professionals

      Report:European Information And Communications Technology Market 2012 To 2013

      Spending Growth Comes To A Halt As Europe Slides Into Recession

      Overview of the European ICT Market

      • Downloads: 965
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

      These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

      • Downloads: 62
    • For CIO Professionals

      Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

      Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

      During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

      • Downloads: 611
      • Rating:
    • For Security & Risk Professionals

      Report:Defend Your Business From The Mutating Threat Landscape

      Business Case: The Security Architecture And Operations Playbook

      We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...

      • Downloads: 990
    • For CIO Professionals

      Report:Shared Services: If WyCAN, So Can You!

      Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

      Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

      • Downloads: 77
    • For CIO Professionals

      Report:Process-Driven Transformation Will Depend On Stronger Business-IT Partnerships

      How IT Will Forge Lasting Relationships With Process Owners And Process Teams

      Business process transformation requires an unprecedented level of collaboration among business owners, process teams, and IT, three groups not accustomed to working together. IT usually limits...

      • Downloads: 620
    • For CIO Professionals

      Report:Budgets And Priorities: Global Benchmark 2012

      Strategic Planning Forrsights For CIOs

      CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

      • Downloads: 649
      • Rating:
    • For CIO Professionals

      Report:Industry Innovation: US Federal Government

      Technology Trends That Will Change The Way Government Operates

      The US government, with its almost $80 billion annual IT budget, is one of the largest consumers of IT goods and services in the world. It is therefore not surprising that the same technological...

      • Downloads: 861