Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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47 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 237
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 249
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 489
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Road Map: The Emerging Technology Playbook

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 665
    • Rating:
  • For CIO Professionals

    Report:The Forrester Wave™: Smart Process Applications, Q2 2013

    The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up

    Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...

    • Downloads: 632
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:The 10 Dimensions Of Business Agility

    Enabling Bottom-Up Decisions In A World Of Rapid Change

    Change is accelerating. Only the agile company can survive. But what constitutes agility in the modern era? An agile enterprise embraces change as a matter of routine, whether that change is driven...

    • Downloads: 713
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2014

    Design Time And Runtime Features Differentiate The Leaders

    In Forrester's 38-criteria evaluation of dynamic case management (DCM) vendors, we identified, researched, analyzed, and scored the 13 most significant software providers — Pegasystems, Be...

    • Downloads: 154
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Accelerate BPM Velocity With The Right Service Provider Strategy

    A Service Provider Ecosystem Helps Speed Value For BPM

    Business process management (BPM) as a discipline — combining methodology and technology — can take years to fully adopt. However, enterprise architects and business process leaders are...

    • Downloads: 210
    • Rating:
  • For CIO Professionals

    Report:Business Agility Drives Higher Performance

    Channel Integration Is The Most Important Dimension Of Agility

    Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester's 10 market, organizational, and process agility dimensions, and revealed...

    • Downloads: 216
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better unify...

    • Downloads: 141
  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 323
  • For Enterprise Architecture Professionals

    Report:How EA Can Best Support Customer-Experience-Driven Transformation Programs

    Customer experience (CX) management is top of mind for many companies, but creating the broad organizational alignment necessary for long-term success means being prepared to start off with the...

    • Downloads: 252
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 987
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 106
  • For Application Development & Delivery Professionals

    Report:CRM Success Hinges On Effective Change Management

    Continuous Improvement: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how...

    • Downloads: 223
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

    • Downloads: 596
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 232
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps — One Year Later

    About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

    • Downloads: 299
  • For Enterprise Architecture Professionals

    Report:Interview With A BPM Executive: Susan Watson, VP Of Process Simplification, IBM

    Throughout the first half of 2013, Forrester fielded hundreds of client inquiries from business process leaders asking for help with business cases for launching and expanding their business process...

    • Downloads: 166
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Landscape: The Emerging Technology Playbook

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 2940
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Best Practices: Maximize Your Chances Of Business Intelligence Success

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 544
  • For Sales Enablement Professionals

    Report:Partner Relationships Need Their Own Management System

    Advances In Commercial PRM Software Make Investment Viable

    Channel-oriented tech vendors and other business-to-business (B2B) companies (telecommunications, life sciences, insurance, or industrial goods) have had the need for partner relationship management...

    • Downloads: 172
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 237
    • Rating:
  • For CIO Professionals

    Report:Connected Business: A New Style Of Doing Business

    CIOs Need To Prepare For Cultural And Organizational Transformation

    Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The...

    • Downloads: 302
  • For Infrastructure & Operations Professionals

    Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

    Processes: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

    • Downloads: 146