Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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61 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 238
  • For Sourcing & Vendor Management Professionals

    Report:Picking A Salesforce.com Services Provider: Business Transformation Matters Most

    Findings From 41 SFDC Customer Interviews

    Salesforce.com (SFDC) continues to push the envelope — expanding into more technology areas that drive customer innovation and business transformation, such as Chatter for collaboration,...

    • Downloads: 280
  • For CIO Professionals

    Report:How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

    • Downloads: 44
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 286
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: Application Performance Management And Complex Event Processing

    Complex Event Processing Helps Analyze The Root Cause Of Application Performance Issues

    This document highlights innovative solutions in application performance management (APM) that can help infrastructure and operations (I&O) teams increase their productivity in incident and problem...

    • Downloads: 264
  • For Enterprise Architecture Professionals

    Report:How EA Can Best Support Customer-Experience-Driven Transformation Programs

    Customer experience (CX) management is top of mind for many companies, but creating the broad organizational alignment necessary for long-term success means being prepared to start off with the...

    • Downloads: 278
  • For Application Development & Delivery Professionals

    Report:Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 249
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    Performance Management: The Business Applications Playbook

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 166
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 146
  • For Enterprise Architecture Professionals

    Report:EA's Value To Customer-Experience-Driven Transformation

    Firms can no longer rely on operational excellence or product innovation alone for their success. Sooner or later, cost reduction efforts run out of steam and the organization is forced to...

    • Downloads: 323
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 40
  • For CIO Professionals

    Report:Case Study: Philips' Journey Toward Becoming A Connected Business

    Lessons Learned From Philips' CIO About The Strategic, Operational, And Cultural Transformation

    The connected business is central to the age of the customer. To succeed in the age of the customer and thrive in times of digital disruption, businesses need to transform into highly collaborative...

    • Downloads: 214
  • For CIO Professionals

    Report:Connected Business: A New Style Of Doing Business

    CIOs Need To Prepare For Cultural And Organizational Transformation

    Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The...

    • Downloads: 402
  • For CIO Professionals

    Report:Ranking The Most Agile US Banks

    Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble —...

    • Downloads: 215
  • For Infrastructure & Operations Professionals

    Report:Forrester's I&O And Marketing Partnership Readiness Self-Assessment

    Forrester recommends using the marketing partnership readiness self-assessment tool to help I&O professionals understand whether they are ready to partner with marketing and other members of...

    • Downloads: 7
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 909
  • For eBusiness & Channel Strategy Professionals

    Report:Kick-Start Your Digital Business Transformation

    Executive Overview: The Digital Business Transformation Playbook

    In the age of the customer, business is digital. Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products....

    • Downloads: 309
  • For CIO Professionals

    Report:Business Agility Drives Higher Performance

    Channel Integration Is The Most Important Dimension Of Agility

    Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester's 10 market, organizational, and process agility dimensions, and revealed...

    • Downloads: 259
  • For Application Development & Delivery Professionals

    Report:Drive Continuous Improvement With Strong Change Management And Employee Training

    Continuous Improvement: The Human Resource Management Playbook

    In a constantly evolving society, enterprises and their employees continuously struggle to remain both competitive and profitable. Ongoing technological innovations have made it increasingly...

    • Downloads: 588
  • For Application Development & Delivery Professionals

    Report:AD&D's Five Roles In Successful Website Globalization And Localization

    Technology Globalization Strategies Go Far Beyond Mere Translation

    Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

    • Downloads: 160
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 343
  • For Infrastructure & Operations Professionals

    Report:A Crisis Of Attention: Technology, Productivity, And Flow

    Using The Science Of Knowledge Work To Restore Flow To The Workplace

    Knowledge workers face a paradox: The technology intended to make them more effective actually distracts, drains, and demotivates them instead. Rapidly changing customers and market conditions demand...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook

    This report is the executive overview of Forrester's solution for application development and delivery (AD&D) professionals looking to implement customer relationship management (CRM) strategies and...

    • Downloads: 1705
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    Vision: The Human Resource Management Playbook

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 920
  • For Application Development & Delivery Professionals

    Report:CRM Success Hinges On Effective Change Management

    Continuous Improvement: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...