Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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54 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For CIO Professionals

    Report:Ranking The Most Agile US Banks

    Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble —...

    • Downloads: 188
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 280
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 138
  • For CIO Professionals

    Report:Connected Business: A New Style Of Doing Business

    CIOs Need To Prepare For Cultural And Organizational Transformation

    Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The...

    • Downloads: 383
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 291
  • For CIO Professionals

    Report:Emerging Business Technology Priorities

    Landscape: The Business Technology Agenda Playbook

    In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to enact this shift is a critical aspect of...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Forrester's I&O And Marketing Partnership Readiness Self-Assessment

    Forrester recommends using the marketing partnership readiness self-assessment tool to help I&O professionals understand whether they are ready to partner with marketing and other members of...

    • Downloads: 4
  • For CIO Professionals

    Report:The State Of Digital Business 2014

    Forrester believes every business must transform into a digital business. Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase...

    • Downloads: 533
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    Performance Management: The Business Applications Playbook

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 162
  • For CIO Professionals

    Report:Brief: The Home Depot's Age Of The Customer Transformation

    Senior Management's Digital Transformation Business Plan

    On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...

    • Downloads: 215
  • For CIO Professionals

    Report:Develop Broad Tech Management Capabilities In Order To Accelerate Your BT Agenda

    Assessment: The Business Technology Agenda Playbook

    The age of the customer is redefining how technology is used, which will transform how it's managed — how the CIO's organization is structured and operates, especially relative to customer...

    • Downloads: 120
  • For CIO Professionals

    Report:Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better unify...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report:Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 238
  • For Enterprise Architecture Professionals

    Report:The Enterprise Architecture Practice In China In 2014

    For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

    • Downloads: 717
  • For Sourcing & Vendor Management Professionals

    Report:Picking A Salesforce.com Services Provider: Business Transformation Matters Most

    Findings From 41 SFDC Customer Interviews

    Salesforce.com (SFDC) continues to push the envelope — expanding into more technology areas that drive customer innovation and business transformation, such as Chatter for collaboration,...

    • Downloads: 272
  • For Enterprise Architecture Professionals

    Report:Market Overview: BPM Service Providers, Q4 2013

    Leading Providers Help Drive Digital Process Reinvention

    In the next decade, business processes are poised to undergo unprecedented change, sparked by the need to extend business processes to new digital channels, reinvent legacy business processes for...

    • Downloads: 400
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 220
  • For CIO Professionals

    Report:Business Agility Drives Higher Performance

    Channel Integration Is The Most Important Dimension Of Agility

    Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester's 10 market, organizational, and process agility dimensions, and revealed...

    • Downloads: 255
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 526
  • For Enterprise Architecture Professionals

    Report:Architecting Customer Experience

    Typically, customer experience (CX) transformation programs are driven by business leaders in marketing and sales. Their objective is to create a more sustainable future for the enterprise by...

    • Downloads: 492
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Landscape: The Emerging Technology Playbook

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 3365
  • For Infrastructure & Operations Professionals

    Report:A Crisis Of Attention: Technology, Productivity, And Flow

    Using The Science Of Knowledge Work To Restore Flow To The Workplace

    Knowledge workers face a paradox: The technology intended to make them more effective actually distracts, drains, and demotivates them instead. Rapidly changing customers and market conditions demand...

    • Downloads: 161
  • For Application Development & Delivery Professionals

    Report:CRM Success Hinges On Effective Change Management

    Continuous Improvement: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how...

    • Downloads: 278
  • For Infrastructure & Operations Professionals

    Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

    Processes: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

    • Downloads: 216