Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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17 results in Reports

  • Marc Cecere
  • For CIO Professionals

    Report:The CIO's Role In Business Transformation

    Nearly all business transformations today are technology-dependent and focus on breaking traditional business silos. These are high-risk, high-complexity projects that require knowledge of...

    • Downloads: 538
    • Rating:
  • For CIO Professionals

    Report:Why Roles Fail — Seven Common Reasons And Remedies

    Part 1 Of A Three-Part Series On Why Key IT Roles Failed

    A number of roles in IT can significantly change the organization for good or bad. When they fail, the consequences are severe. From a combination of surveys, interviews, and consulting engagements,...

    • Downloads: 1360
  • For CIO Professionals

    Report:New Organizational Models Of IT Balance Efficiency With Responsiveness

    To redesign an IT organization, you need to know the potential organizational models, their pros and cons, and how they would meet the needs of your organization. Fortunately, there are a relatively...

    • Downloads: 978
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Motivating IT Employees — Part 2

    What Works And What Doesn't In Motivating IT Staff

    The secret behind many CIOs' success is a great staff that supports and executes the vision and strategy for IT. There are many ways to keep the IT staff motivated; they vary in effectiveness, cost...

    • Downloads: 620
  • For CIO Professionals

    Report:Why Apps, Infrastructure, And PMO Roles Fail

    Part 2 Of A Three-Part Series On Why Key IT Roles Failed

    There are a number of roles in IT that can significantly change the organization for good or bad. Through a combination of surveys, interviews, and consulting engagements, we gathered in-depth...

    • Downloads: 1617
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:The Do's And Don'ts Of Building IT Organization Charts

    The reporting structure of an IT organization affects how roles operate in that shop. The structure must support the goals of the organization and be consistent with its culture and capabilities....

    • Downloads: 704
    • Rating:
  • For CIO Professionals

    Report:Optimize The IT Organization To Support BT Strategy

    Building and implementing a BT strategy requires specific skills, roles, incentives, and structures to be in place. It also needs a sourcing strategy to bring in third-party capabilities....

    • Downloads: 1183
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:IT Infrastructure And Operations: The Next Five Years

    The Cloud On IT's Horizon

    Interest in cloud technology and cloud economics abounds. While the technology delivers immediate reductions in capital costs, Forrester believes that cloud computing's greatest benefits will come...

    • Downloads: 3381
  • For CIO Professionals

    Report:The Forrester Wave™: IT Organization Redesign Consultancies, Q4 2012

    New technologies, service offerings, business changes, and other factors are driving CIOs to change the structure, processes, governance, and culture of IT organizations. However, redesigns are an...

    • Downloads: 621
    • Rating:
  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 885
    • Rating:
  • For CIO Professionals

    Report:Decoding Your IT Org Chart

    An org chart is just one element that will enable an IT organization to operate effectively. It must be combined with other elements including leadership, culture, and processes. However, who your...

    • Downloads: 332
    • Rating:
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 833
    • Rating:
  • For CIO Professionals

    Report:The Empowered BT CIO

    A Road Map For CIOs To Succeed In An Empowered World

    Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

    • Downloads: 911
    • Rating:
  • For CIO Professionals

    Report:What Drives The Size Of IT Functions?

    Benchmark data such as the percentage of IT people in an organization or IT spending compared to revenue is useful, but it won't determine how much to spend or what the appropriate size of a specific...

    • Downloads: 631
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:Four Examples Of Decoding An IT Org Chart

    This presentation illustrates four examples of IT organization redesigns. Use this presentation to help envision your own redesign and understand the goals, barriers, and target groups...

    • Downloads: 41
    • Rating:
  • For CIO Professionals

    Report:Why Strategic Functions Fail

    Part 3 Of A Three-Part Series On Why Key IT Roles Fail

    Certain roles in IT can significantly change the organization for good or bad. Through a combination of surveys, interviews, and consulting engagements, we gathered in-depth information on the common...

    • Downloads: 1089
  • For CIO Professionals

    Report:Introducing The Forrester BT Leadership Maturity Model

    A Self-Assessment Framework To Focus And Accelerate Your Transformation

    Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

    • Downloads: 672