Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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5 results in Reports

  • Chip Gliedman
  • Past 12 months
  • For CIO Professionals

    Report:FITARA Will Solve Some, But Not All, Federal Tech Management Issues

    Culture And Agility Remain Big Issues For Government

    It appears that the first major overhaul to federal IT management in a decade may make it through both branches of congress this year. In May, the House again passed the Federal Information...

    • Downloads: 44
  • For CIO Professionals

    Report:BT's Customer Focus Requires New Thinking For Technology Road Maps

    Shift From Plans To Options Requires Changes To Investment And Governance Models

    Winning in the age of the customer requires a wholesale transformation of technology planning, acquisition, and management. Traditional annual-based planning cycles and fixed road maps will leave an...

    • Downloads: 261
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 174
  • For CIO Professionals

    Report:Forrester's New Tech Management Balanced Scorecard

    Performance Management: The Business Technology Agenda Playbook

    Forrester developed its IT Balanced Scorecard for CIOs almost a decade ago, based on the original Balanced Scorecard framework proposed by Robert S. Kaplan and David P. Norton. Over the years, we...

    • Downloads: 405
  • For CIO Professionals

    Report:Embark On Your Road Map To BT Leadership

    Road Map: The Business Technology Agenda Playbook

    Organizations that can manage the transition from the age of information to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and...

    • Downloads: 123