Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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26 results in Reports

  • Liz Herbert
  • Sourcing & Procurement
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Microsoft Services Landscape

    Trends And Tradeoffs Of Leading Microsoft Services Players

    Microsoft technologies span a wide range of products and services, including enterprise applications such as Dynamics AX and Dynamics CRM; desktop and collaboration applications such as Office,...

    • Downloads: 560
  • For Sourcing & Vendor Management Professionals

    Report:The New Organizational Requirements For Sourcing Digital Solutions

    Sourcing executives must work in a different way to enable — or even drive — smart approaches to selecting providers of disruptive technologies. Leading-edge companies say that more...

    • Downloads: 157
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: SAP Services Providers, Q2 2011

    Market Consolidation Continues; New Delivery And Pricing Models Prevail

    The past two years have seen significant change in the SAP services market: acquisition and consolidation have run rampant, and new delivery models have changed the game for buyers and providers...

    • Downloads: 2130
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Partner For Business Innovation

    Key Criteria And Real-World Success Stories

    Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...

    • Downloads: 229
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Oracle Services Providers, Q2 2011

    How To Sift Through A Crowded Field Led By Accenture, IBM, And Infosys

    Forrester evaluated 14 leading global services providers in the Oracle applications market to assess strengths, weakness, and differences in strategy. This report will help Oracle application buyers...

    • Downloads: 1701
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 634
    • Comments: 1
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Digital Disruption

    Executives at leading-edge organizations drive growth, innovate, and disrupt industries with emerging technologies such as social, mobile, cloud, analytics, sensors, GIS, and others. Eighty-five...

    • Downloads: 298
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Services Contract Review Checklist

    This contract review checklist is designed to be used by clients who are entering into new contracts or refining existing contracts. It covers 10 major categories of contract terms and provides...

    • Downloads: 47
    • Comments: 1
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

    Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

    • Downloads: 308
  • For Sourcing & Vendor Management Professionals

    Report:Build A Foundation For IT Services Change

    Change Management: The Services Sourcing Playbook

    Implementing large enterprise IT services programs requires major internal changes, which can have a dramatic effect on longstanding technologies and organizational functions. From a technology...

    • Downloads: 547
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Updated 2012: BI Service Provider Short-Listing Tool

    Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

    • Downloads: 156
  • For Sourcing & Vendor Management Professionals

    Report:SaaS Vendor Management Tools Gain Relevance

    New Solutions Help Sourcing Professionals Understand The Full Value Of SaaS

    With software-as-a-service (SaaS) spend on the rise and firms expanding SaaS usage across broader populations of users, many Forrester clients say they are centralizing procurement and vendor...

    • Downloads: 455
  • For Sourcing & Vendor Management Professionals

    Report:Transform Technology Sourcing Strategy To Drive Digital Disruption

    New business models are emerging across various industries, underpinned by cutting edge technology. Industry leaders like Toyota Motor Corp. (with its connected vehicle solutions) and WellPoint (with...

    • Downloads: 208
  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: SaaS Pricing And Contracting, Q3 2011

    Forrester Sees Spike In Inquiries On Pricing, SLAs, And Vendor Viability

    Software-as-a-service (SaaS) contracting has become more important to organizations; firms are now scrutinizing deals before signing. Why the extra attention? SaaS agreements matter more than ever...

    • Downloads: 610
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Provider Resourcing Models In SAP Projects

    Analysis Of Resourcing Models Across 186 SAP Customers

    Forrester clients investing in SAP solutions frequently ask us questions about how many resources they should expect to need for SAP projects and ongoing SAP support. These SAP shops want to know how...

    • Downloads: 343
  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Sourcing Models For Large ERP Services Deals

    Best Practices To Decide When And How To Use Multiple Providers

    Single-source versus multisource in large enterprise resource planning (ERP) services deals? This is an ongoing, yet critical, question for ERP clients. The question has no single right answer but,...

    • Downloads: 290
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Salesforce.com Implementation, Q2 2011

    In A Rapidly Changing Market, Forrester Sees Increasing Vendor Differentiation

    To help clients with complex, enterprisewide salesforce.com initiatives, Forrester recently evaluated the offerings of 11 leading service providers. In this 46-criteria evaluation of salesforce.com...

    • Downloads: 1625
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tier Two Oracle SIs

    Smaller Oracle Partners Provide Industry Expertise And Niche Skills

    Most Oracle clients have heard of the major global systems integrators (SIs) — like Accenture, IBM, Deloitte, Infosys, and TCS. But many of our clients ask Forrester for information about...

    • Downloads: 492
  • For Sourcing & Vendor Management Professionals

    Report:Setting A Technology Sourcing Strategy For Digital Disruption

    Technology-sourcing strategists face increasing pressure to support organizational goals of innovation and disruption in a digital world. Most organizations are still in the early stages of their...

    • Downloads: 211
  • For Sourcing & Vendor Management Professionals

    Report:Streamline The IT Service Provider Selection Process

    Clients issue requests for proposals (RFPs) for a wide range of IT services needs. RFPs are a critical part of evaluating suppliers and ensuring a fair selection process. In many cases, an RFP not...

    • Downloads: 575
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 448
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 156
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tier Two SAP Services Providers

    Smaller SAP Partners Provide Flexible, High-Value Alternatives To Larger SIs

    Most SAP clients have heard of the major global systems integrators (SIs) — like Accenture, Deloitte, IBM, Infosys, and TCS. But many of our clients ask Forrester for information about...

    • Downloads: 748
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1946
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Benefits Of Centralized SaaS Strategy

    How Companies Are Preparing For The Unstoppable As-A-Service Offerings

    Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

    • Downloads: 581
    • Rating: