Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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38 results in Reports

  • Brian Hopkins
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 52
  • For Enterprise Architecture Professionals

    Report:Architect For Extreme Uncertainty

    Use Systemic Design To Deal With The Unknown Unknowns

    Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for...

    • Downloads: 342
  • For Enterprise Architecture Professionals

    Report:Deliver On Big Data Potential With A Hub-And-Spoke Architecture

    Strategic Plan: The Data Management Playbook

    Data management has become as crucial as financial management to leading firms, but businesses grapple with data management platforms that can't respond fast enough to fickle customers and fluid...

    • Downloads: 1474
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 131
  • For Enterprise Architecture Professionals

    Report:The Top 10 Business Technology Trends EA Should Watch: 2012 To 2014

    Driving increasing capacity for business innovation remains high on the CIO's agenda, but enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also...

    • Downloads: 2820
  • For CIO Professionals

    Report:Business Technology "Strategy On A Page" Toolkit

    • Downloads: 128
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Innovation Needs New Tools

    Tools And Technology: The Emerging Technology Playbook

    Business leaders want to use technology to innovate and thus think technology selection is important. Meanwhile, our research suggests that many IT departments still rely on the same old methods to...

    • Downloads: 528
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2018

    Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

    • Downloads: 4216
  • For Enterprise Architecture Professionals

    Report:The Top 10 Technology Trends EA Should Watch: 2012 To 2014

    Enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also answering the call for application and technology consolidation. To help EAs balance business...

    • Downloads: 4531
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 517
  • For Enterprise Architecture Professionals

    Report:Optimize Data Management For Hyperflexibility

    Continuous Improvement: The Data Management Playbook

    Firms are facing an enormous data management challenge: preparing now to meet tomorrow's needs. In the past, enterprise and data architects had time to plan and react methodically; those days are...

    • Downloads: 557
  • For Enterprise Architecture Professionals

    Report:Capitalize On Emerging Technology For Innovation And Growth

    Executive Overview: The Emerging Technology Playbook

    Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

    • Downloads: 511
  • For Enterprise Architecture Professionals

    Report:Create A Strategy To Leverage Emerging Technology

    Strategic Plan: The Emerging Technology Playbook

    For many organizations, the use of emerging technology is confusing, slow, and problematic. Which emerging technologies should be part of IT's standard approach? Which should IT push for business to...

    • Downloads: 536
  • For Enterprise Architecture Professionals

    Report:Technology Standards Toolkit

    An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 362
  • For Enterprise Architecture Professionals

    Report:The Patterns Of Big Data

    A Data Management Playbook Toolkit

    The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the results...

    • Downloads: 264
  • For Enterprise Architecture Professionals

    Report:BUILD TRUST AND AGILITY WITH AN EA PROCESS FRAMEWORK

    This report outlines the process framework of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. The process framework links EA activities to...

    • Downloads: 850
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Performance Management: The Emerging Technology Playbook

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 285
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 685
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    Assessment: The Emerging Technology Playbook

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 455
  • For CIO Professionals

    Report:Reset On Big Data

    Embrace Big Data To Engage Customers At Scale

    Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

    • Downloads: 615
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquires have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 378
  • For Enterprise Architecture Professionals

    Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

    It's Game On For Hadoop In The Enterprise

    Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

    • Downloads: 102
  • For Enterprise Architecture Professionals

    Report:Connect The Dots Between Business Outcomes And Emerging Technology

    Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

    • Downloads: 608
  • For Enterprise Architecture Professionals

    Report:Use Effective EA Deliverables To Guide Change

    This report defines an approach for creating enterprise architecture (EA) deliverables as part of a high-performance EA practice. It is designed to help you create work products that matter to...

    • Downloads: 840