Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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31 results in Reports

  • Brian Hopkins
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    Organization: The Emerging Technology Playbook

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 513
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Road Map: The Emerging Technology Playbook

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 665
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 45
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    Business Case: The Emerging Technology Playbook

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 531
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 618
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    Assessment: The Emerging Technology Playbook

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 421
    • Comments: 1
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2018

    Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

    • Downloads: 4039
    • Rating:
  • For Enterprise Architecture Professionals

    Report:BUILD TRUST AND AGILITY WITH AN EA PROCESS FRAMEWORK

    This report outlines the process framework of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. The process framework links EA activities to...

    • Downloads: 835
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 323
  • For Enterprise Architecture Professionals

    Report:Optimize Data Management For Hyperflexibility

    Continuous Improvement: The Data Management Playbook

    Firms are facing an enormous data management challenge: preparing now to meet tomorrow's needs. In the past, enterprise and data architects had time to plan and react methodically; those days are...

    • Downloads: 501
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Cut Through Silos With An Agile Technology Introduction Strategy

    To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

    • Downloads: 145
    • Comments: 2
  • For CIO Professionals

    Report:How Forrester Clients Are Using Big Data

    These data charts are based on the June 2011 Global Big Data Online Survey.

    • Downloads: 166
  • For Enterprise Architecture Professionals

    Report:Capitalize On Emerging Technology For Innovation And Growth

    Executive Overview: The Emerging Technology Playbook

    Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

    • Downloads: 469
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Innovation Needs New Tools

    Tools And Technology: The Emerging Technology Playbook

    Business leaders want to use technology to innovate and thus think technology selection is important. Meanwhile, our research suggests that many IT departments still rely on the same old methods to...

    • Downloads: 487
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Create A Strategy To Leverage Emerging Technology

    Strategic Plan: The Emerging Technology Playbook

    For many organizations, the use of emerging technology is confusing, slow, and problematic. Which emerging technologies should be part of IT's standard approach? Which should IT push for business to...

    • Downloads: 510
  • For Enterprise Architecture Professionals

    Report:Connect The Dots Between Business Outcomes And Emerging Technology

    Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

    • Downloads: 596
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 352
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Data Virtualization Reaches Critical Mass

    Technology Advancements, New Patterns, And Customer Successes Make This Enterprise Technology Both A Short- And Long-Term Solution

    Firms are looking to solve tough data and process integration challenges as they once again begin to invest in new business capabilities. Multiple data warehouses (DWs) and business intelligence (BI)...

    • Downloads: 1201
  • For Enterprise Architecture Professionals

    Report:Deliver On Big Data Potential With A Hub-And-Spoke Architecture

    Strategic Plan: The Data Management Playbook

    Data management has become as crucial as financial management to leading firms, but businesses grapple with data management platforms that can't respond fast enough to fickle customers and fluid...

    • Downloads: 1303
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Technology Standards Toolkit

    An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...

    • Downloads: 82
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Landscape: The Emerging Technology Playbook

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 2930
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Top 10 Technology Trends EA Should Watch: 2012 To 2014

    Enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also answering the call for application and technology consolidation. To help EAs balance business...

    • Downloads: 4490
  • For Enterprise Architecture Professionals

    Report:Use Effective EA Deliverables To Guide Change

    This report defines an approach for creating enterprise architecture (EA) deliverables as part of a high-performance EA practice. It is designed to help you create work products that matter to...

    • Downloads: 822
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Patterns Of Big Data

    A Data Management Playbook Toolkit

    The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the results...

    • Downloads: 231
    • Comments: 4
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Big Opportunities In Big Data

    Positioning Your Firm To Capitalize In A Sea Of Information

    Opportunities to improve the bottom line exist in a flood of information; however, gaining insight from data becomes challenging as it grows extremely large. Emerging technology applies the power of...

    • Downloads: 2871