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eBusiness Professionals Believe Teams Should Integrate With Their Organizations
As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their...
Is Jon Stewart’s recent online success in China a sign of new opportunities for non-Chinese brands? In China, the demand for global brands and content continues to grow - to the point that...
About two weeks ago I had the opportunity to go to Shanghai for Forrester’s first event in China, “Winning the Dynamic Digital Consumer in China”. (To read all about it check out...
Processes: The Digital Money Management Playbook
The critical question for eBusiness and channel strategy professionals who have launched, or are about to launch, digital money management is how to drive customer adoption and use. To help,...
Landscape: The Mobile eBusiness Playbook
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

Mobile has gotten a lot of attention at banks recently. In fact, other teams in a firm’s organization are starting to feel like Jan Brady, the voices in their heads chanting “Mobile...
Landscape: The eCommerce Globalization Playbook
Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

I was standing out in Union Square in San Francisco a couple of weeks ago. It brought back memories of my "crazy lady in Macy's" journey. This time, I was standing on the sidewalk in front of...
If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...
Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...
The opportunity China represents is undeniable, especially in light of the stalled economic recovery in both North America and Europe. However, as I write in my new report out today "Select The Right...
Forrester conducted an online survey fielded in January 2013 of 1,051 affluent US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 1,051), there is 95%...
Business Case: The B2B eCommerce Playbook
Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

A Forrester Technographics Digital Consumer Community Report
In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...