Forrester

For eBusiness & Channel Strategy Professionals

Report:Best Practices In Mobile Banking

Processes: The Mobile Banking Strategy Playbook

The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

• Downloads: 654

Discussion:Link Capabilities, Processes, And Value Streams For More Business Impact

For eBusiness & Channel Strategy Professionals

Report:Building Next-Generation Mobile Banking

Tools And Technologies: The Mobile Banking Strategy Playbook

Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

• Downloads: 814
• Comments: 1
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Discussion:The Forrester Enterprise Architecture Maturity Assessment: Q2 2013

Are the calculation formulas set properly? I don't see anything change when I enter values in for archetypes in the EA Archetype Assessment tab.

For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

Landscape: The Customer Loyalty Playbook

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

• Downloads: 846

Discussion:Break Down Silos With An Emerging Technology Road Map

For Chief Information Officer Professionals

Blog:Global Tech Market To Grow By 5.4% In 2013 And 6.7% In 2014

The 2013 New Year has begun with the removal from the global tech market outlook of one risk, that of the US economy going over the fiscal cliff. On New Year's day, the US House of...

For eBusiness & Channel Strategy Professionals

Report:2013 Global Mobile Banking Functionality Rankings

Benchmarks: The Mobile Banking Strategy Playbook

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 15 retail banks in in North America, Western Europe, and Australia across more than...

• Downloads: 343

For Security & Risk Professionals

Report:Build An Information Security Management System

Policy And Procedures: The S&R Practice Playbook

Over recent years, the information security industry has matured nicely; experts and associations have documented many best practice models, and their adoption has been widespread. It's disconcerting...

• Downloads: 765

Discussion:Forrester's Business Capability Map Development: Process Guide

very interesting. thanks

For Interactive Marketing Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

The Nine Providers That Matter Most And How They Stack Up

Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

• Downloads: 247

Discussion:The Forrester Wave™: WAN Optimization, Q4 2009

To: Chris Silva Thanks for speaking with us. Your research "WAN Optimization: 4Q09" is also very helpful. We'll stay in touch and follow up as needed. Best regards, Peter Predella, Director of...

For Customer Experience Professionals

Report:How To Map Your Customer Experience Ecosystem

Assessment: The Customer Experience Ecosystem Playbook

Customer interactions are shaped by a complex set of interdependencies that Forrester calls the customer experience ecosystem. In order to make significant and long-lasting customer experience...

• Downloads: 626

For Infrastructure & Operations Professionals

Blog:Are You Like Oracle When It Comes to the Cloud?

Oracle makes itself an easy target for the ire of the cloud community when it makes dumb, cloudwashed announcements like last week's supposed IaaS offering. But then again, Oracle is just doing...

For Application Development & Delivery Professionals

Report:Build An Agile BI Organization

Organization: The Business Intelligence Playbook

Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...

• Downloads: 1320

For eBusiness & Channel Strategy Professionals

Blog:So You Want To Be A Chief Digital Officer?

During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

For Infrastructure & Operations Professionals

Report:Making Informed Mobile Payment Investments In China

The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

• Downloads: 80

Discussion:Lead Your Mobile Insurance Future With Sound Strategic Planning

Discussion:Forrester's Business Capability Map Development: Tool

A helpful tool. Related to Capability Details, what would be an example of KPI for a business capability vs. KPI for a business goal?

For Application Development & Delivery Professionals

Report:Market Overview: Chat Solutions For Customer Service

Twenty Solutions For Delivering Differentiated Experiences

Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

• Downloads: 153

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

And Why Google, Not Facebook, Will Dominate Affinity Marketing

Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

• Downloads: 190
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For Application Development & Delivery Professionals

Blog:2011 Wasn’t Good, 2012 Was Great: Global Banking Platform Deals 2012

Next week, I will present first results of Forrester’s 2012 global banking platform deals survey. A total of 28 banking platform vendors submitted their 2012 deals for evaluation. One year ago,...

For CMO Professionals

Report:Predictive Analytics Revolutionize Marketing Mix Planning

Landscape: The Marketing Mix Optimization Playbook

Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling can help all...

• Downloads: 608
• Comments: 2
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Discussion:Rethink Existing Approaches To Embed Cross-Channel Attribution

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...