Forrester

For Application Development & Delivery Professionals

Report:Four Questions Guide Web Mobile Content Management Plans

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

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For Enterprise Architecture Professionals

Report:Got Content? You Need Information Architects

The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...

• Downloads: 979

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011

SDL And Adobe Lead The Way To Customer Experience Management (CXM)

The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM...

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For Application Development & Delivery Professionals

Blog:The Revival Of Digital Asset Management

  This is a guest post from Anjali Yakkundi, a Researcher at Forrester Research. It originally appeared on destinationCRM.    By now, everyone knows that engaging and dynamic customer...

For Application Development & Delivery Professionals

Report:Drive Business Transformation With Digital Customer Experiences

Executive Overview: The Digital Experience Delivery Playbook

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

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For Application Development & Delivery Professionals

Blog:Four Points To Ponder In A Digitally Disruptive World

It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that...

For Application Development & Delivery Professionals

Tool:Customers Are Highly Engaged Across Multiple Channels

For Application Development & Delivery Professionals

Blog:Three CXM Trends For 2012

As I recently celebrated my fifth anniversary as a Forrester analyst, I reflected on how my coverage area has changed. For the past five years I've covered the web content management (WCM)...

For Application Development & Delivery Professionals

Blog:Splintering into mobile

I love reading newspapers, and I have a 45-minute train ride to work and that’s perfect for newspaper reading. But the newspaper box at the train station has eaten more than its fair share of...

For Application Development & Delivery Professionals

Report:Market Overview: Rich Media Management Software

Traditional Digital Asset Management Software Morphs Into New Categories

With online channel demands increasing, many organizations are taking a fresh look at rich media management. Often, companies lack the technology and/or strategy to properly manage and distribute...

• Downloads: 681

For Application Development & Delivery Professionals

Report:Best Practices: Digital Asset Management

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options....

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For Application Development & Delivery Professionals

Blog:The Emergence Of CXM Solutions, And Why The Term “WCM” Lives On

There has been a great deal of talk over the past few years about what acronym will replace WCM (web content management). Web experience management? Web site management? Web engagement management?...

For Application Development & Delivery Professionals

Tool:Evaluated Vendors: Product Information And Selection Criteria

For Application Development & Delivery Professionals

Blog:Forrester’s First Digital Asset Management (DAM) Wave Uncovers A Market In Transition

Guest post by Anjali Yakkundi DAM has long been stuck in the shadow of its more mature enterprise content management (ECM) and web content management (WCM) counterparts. But if our inquiry numbers...

For Application Development & Delivery Professionals

Report:Unify The Digital Experience Across Touchpoints

Vision: The Digital Experience Delivery Playbook

Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

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For Application Development & Delivery Professionals

Blog:Planes, Pains, and Multichannel Engagement

Recently on a cross-country flight, I was just waking up when the flight attendant asked me what I wanted for lunch. She was a little annoyed because I kept her waiting while I  looked...

For Enterprise Architecture Professionals

Report:Plan Your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs

Enterprises continue to struggle under increasing volumes of varying types of content. Historically, content and collaboration (C&C) professionals have taken a product-specific approach to their...

• Downloads: 993

For Application Development & Delivery Professionals

Blog:Online Engagement: An Integration Play?

I still get a lot of client inquiries on “Web content management.” In fact, the past few months have been the busiest I’ve had since I joined Forrester almost four years ago. Many...

For Application Development & Delivery Professionals

Blog:Oracle Acquires Another Piece of the CXM Puzzle With FatWire

Oracle announced yesterday that it has agreed to buy web content management (WCM) vendor FatWire.  The prominent vendors in the WCM market have been flying off the shelves – relatively...

For Application Development & Delivery Professionals

Blog:Adobe Seizes The Day

Adobe has gotten into the content management business, with its announcement earlier today of its intent to acquire Day software for $240 million. Day —with its WCM, DAM, and collaboration...

For Enterprise Architecture Professionals

Report:Mobilize Your ECM Strategy

The staggering rate of mobile device adoption today gives content and collaboration (C&C) professionals a good reason to plan ahead for offering mobile access to enterprise content. Demand for the...

• Downloads: 580

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

Adobe Offers A Leading Combination Of Strategy And Resources

Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

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For Application Development & Delivery Professionals

Report:The Seven C's Of Web Content Management

The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need...

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For Application Development & Delivery Professionals

Report:Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

Findings From Forrester's Q1 2011 Web Content Management Survey

Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...

• Downloads: 1095

For Application Development & Delivery Professionals

Tool:Forrester Wave™: Web Content Management For Online Customer Experience, Q3 '11