Forrester

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...

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For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99

For Marketing Leadership Professionals

Report:Take Advantage: Latin American Consumers Are Willing Co-Creators

Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...

• Downloads: 62

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

• Downloads: 6

For Marketing Leadership Professionals

Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers

A Technographics® Data Essentials Document

With an estimated 49 million Hispanics living in the US and a projected buying power of 1.4 trillion by 2013, it is clear that market research professionals need to pay special attention to the...

• Downloads: 152

For Marketing Leadership Professionals

Report:Latin American Social Technographics® Revealed

How Can Companies Leverage Latin Americans' Love of Social Media?

Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

• Downloads: 95

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 176

For Marketing Leadership Professionals

Client Inquiry:MROCs Versus Marketing Communities

What's the difference between a market research online community (MROC) and a marketing community?

For Marketing Leadership Professionals

Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?

A Technographics® Data Essentials Document

With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to how...

• Downloads: 70