SAP

An acronym for Systems, Applications, and Products, SAP (NYSE: SAP) is a global source for enterprise application software, providing software for ERP and CRM management and support plus business tools for data management, mobile infrastructure, and business intelligence. Based in Walldorf, Germany.

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  • Robert Brosnan
  • Marketing Organization & Culture

  • For Customer Insights Professionals

    Report:The State Of MRM In 2011

    Marketing Operations Technology Is Increasingly Contextual

    Robert BrosnanSeptember 28, 2011

    Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the middle...

    • Downloads: 556

  • For Customer Insights Professionals

    Report:Investing In Marketing's Technology Future

    How CI Can Use Technology To Drive Competitive Advantage

    Robert BrosnanOctober 24, 2011

    Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

    • Downloads: 637
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  • For Customer Insights Professionals

    Report:CI Teams: Blocking And Tackling Is Not Enough

    Integrating Customer Data Is Vital, But It's Not The End Goal

    Robert BrosnanJuly 19, 2011

    We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a...

    • Downloads: 321

  • For Customer Insights Professionals

    Report:Take A Startup Approach To Develop Customer Relationships

    Organization: The Cross-Channel Campaign Management Playbook

    Robert BrosnanMarch 19, 2013

    Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

    • Downloads: 453
 
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